Wavin at InstallerSHOW
The Client
Wavin UK are the country’s leading manufacturer and supplier of plastic drainage systems. They serve the domestic, commercial and industrial sectors, delivering comprehensive solutions for plumbing, underfloor heating and stormwater management.
With over six decades of expertise, Wavin UK has established itself as a global innovator in the building and infrastructure industries. The company’s many achievements include groundbreaking developments such as push-fit piping and low-noise wastewater systems.
Through close collaboration with industry professionals, from planners to installers, Wavin UK continues to advance sustainable infrastructure while enhancing building comfort and energy efficiency.
The Project
We’ve worked with Wavin UK on several projects over the past few years. This time, it wanted us to create an interactive exhibition stand to showcase its latest products and innovations to delegates at this year’s InstallerSHOW.
InstallerSHOW is the UK’s premier event for professionals in the heating, water, air and energy sectors. Held annually at the NEC in Birmingham, the exhibition brings together over 30,000 installers, specifiers and decision-makers from across the industry.
With more than 800 exhibitors showcasing their latest products and innovations, the show offers unparalleled opportunities for networking, learning and business growth.
The event’s focus on emerging trends and sustainable solutions makes it an essential date in the calendar for anyone looking to stay ahead in the rapidly evolving world of installation and energy efficiency.
The Solution
We used beMatrix modular components mixed with several bespoke elements to create an open stand space. These included a large LEDskin wall for the centre of the stand, an overhead beMatrix banner, and two curved structures to create distinct product display areas.
These elements included integrated LED lighting to complement the design, with bespoke display podiums showcasing some of Wavin’s latest products.
We also built a custom darts challenge game, giving visitors the chance to pit their skills in exchange for Wavin-branded goodies. A bespoke popcorn stall with branded cones drew people to the stand, where they could have a go at the darts game and get involved with some of the hands-on product demonstrations taking place during the event.
As with all our modular solutions, the stand was preassembled in our workshop, so it was quick and easy to install and take down on site. No mess, offcuts or paint. It just slotted together.
The Impact
The interactive elements transformed Wavin’s stand into one of the show’s most popular attractions.
The popcorn stall proved irresistible. Its buttery aroma wafted across the venue, drawing curious crowds from neighbouring stands. Demand was so overwhelming that supplies ran dry before the final day.
The darts challenge also created genuine excitement, with queues forming throughout the event as visitors competed for branded prizes.
These engaging activities didn’t just attract footfall. They created a memorable experience that kept visitors on the stand longer, allowing Wavin’s team to hold some meaningful product demonstrations and conversations.
Testimonial
“Once again, Exhibit Interactive smashed it with our new stand for this year’s InstallerSHOW. Their creative approach turned our space into a proper destination.
“You could smell the popcorn from the other side of the hall. The darts game was genius. We had installers queueing up all day, which gave our team some brilliant opportunities to chat about our products.
“EI’s expertise shone through from concept to completion. They understood exactly what would resonate with our audience and delivered an experience that got everyone talking. We couldn’t be happier with the results.”
Karen Stables
Head of Marketing Communications, Wavin UK