Wavin UK
The Client
Wavin UK is the country’s leading manufacturer and supplier of plastic drainage piping solutions for above and below-ground projects in the domestic, commercial and industrial markets.
It offers a wide range of hot and cold plumbing, underfloor heating, drainage and stormwater management solutions for all applications. Wavin is an innovative solution provider for the building and infrastructure industry globally, with many pioneering world firsts to its name, including the ‘push-fit’ pipe and low-noise wastewater systems.
With more than 60 years of expertise, it works with planners, engineers, trade suppliers and installers to help make residential and industrial areas more future-proof and sustainable, and buildings more comfortable and energy-efficient.
The Project
Showcasing its innovative products and solutions to the building and plumbing trades is a big part of Wavin’s marketing strategy.
While it attends several trade events a year – including InstallerLive, UK Construction Week and Flood Expo – it needed a way to take its brand directly to its stockists and customers, who are located across the UK.
With hundreds of stockists – including all the leading high street builders’ merchant chains and DIY stores – Wavin was looking for a way to take its exhibition presence around the country, to showcase its solutions directly to its end-users who can’t attend a dedicated trade event or expo.
We were tasked with creating a branded roadshow vehicle and managing all the logistics, so Wavin could take its brand on the road.
The Solution
Our solution was to buy and refurbish a dedicated exhibition van on behalf of Wavin. Its exterior is liveried in the client’s attractive blue and white branding and colourways. Inside, it has bespoke flooring, walls, lighting and ceilings, with branded magnetic panels showcasing information about some of the client’s best-known innovations.
Product information and digital content are displayed on internal LED screens and iPads, and the whole vehicle can either be battery-powered or plugged into the mains. It works as a standalone exhibition vehicle, but the client can build a bigger presence around it when appearing at trade shows and exhibitions, when required.
We also manage all the logistics on behalf of Wavin, including a custom-built online booking portal where sales reps can book a roadshow at their local stockists and order all the marketing materials they need for their mobile event. We have employed an in-house driver to take the vehicle to each venue, set the event up and then take everything down afterwards and return it to storage, ready for the next roadshow.
The Impact
We needed to create a welcome environment where Wavin’s sales staff could educate and inspire their customers by engaging face to face and showing them what the latest products and innovations can help them achieve.
The vehicle’s distinctive livery leaves a memorable impression when it’s parked up at events or when being driven up and down the country. The roadshow vehicle has already made a significant impact for Wavin, with 20 bookings made in its first three months since launch and the calendar already filling up for the year ahead.
We take care of everything, from booking and logistics to marketing materials and setting up each event. It means Wavin’s sales staff can turn up at each roadshow without having to worry about anything, so they can focus on engaging with their customers.
Testimonial
“The roadshow vehicle Exhibit Interactive created for us has already become a central part of our marketing activities across the UK. It’s provided us with an effective way to raise our profile among builders’ merchants and our end users, by taking our brand, products and services directly to where they live and work.
“The vehicle itself is stylish and visually attractive and enables us to display our extensive product range in a way that’s interesting and engaging for customers. We’re delighted with the impact it’s already had and the feedback we receive whenever we take it out on the road. Chris and the team at Ei are also a pleasure to work with. Their creativity, technical solutions and expertise are second to none, and they take care of everything for us, which makes the whole process easy from start to finish.”
Priye Massey
Marketing Co-ordinator, Wavin UK