If you exhibit at events, trade shows and expos, your stand is your stage.
It’s where you make that crucial first impression, showcase your products and engage with potential clients. Choosing the right modular exhibition stand system goes a long way towards determining your success at these events.
Your stand needs to be eye-catching, functional and adaptable. It should reflect your brand identity while being cost-effective and easy to manage. That’s quite a tall order, isn’t it?
Modular exhibition stands offer a convenient, cost-effective way to achieve your event goals.
At Exhibit Interactive, we work with two main modular stand systems – T3 and beMatrix. We’ve already written about the benefits of T3. In this blog, we’ll explore why beMatrix stands are becoming the go-to choice for savvy exhibitors across the UK. Whether you’re a trade show veteran or an exhibition newbie, understanding beMatrix’s benefits will help you choose the perfect stand for your next event.
What is a beMatrix modular stand?
beMatrix offers a fresh approach to modular exhibition stand design. It comprises a versatile aluminium frame system that forms the backbone of your exhibition space, allowing you to build a stand as unique as your brand.
You can configure and reconfigure the components to create stands of various sizes and shapes, from simple setups to complex, multi-level structures. Such flexibility means you’re not locked into a single design. You can adapt your stand for different events or evolve it as your exhibition needs change.
The beMatrix system is engineered to create clean, sleek lines without visible connections or support structures. It results in a polished, professional look that serves as the perfect canvas for your brand message. Some of its main benefits include:
Unparalleled design flexibility
Flexibility is vital when it comes to exhibition stand design, and this is where beMatrix truly shines. The system’s sturdy 62mm aluminium frames offer a robust yet versatile base for your creative vision. Think of it as your blank canvas, ready to be transformed into whatever your imagination conjures.
With beMatrix, the possibilities are endless. The system allows you to create curved walls, angled sections, suspended elements and more. You’re not constrained by rigid, pre-determined designs. This flexibility extends to the size of your stand as well. Whether you need a compact 3×3 shell scheme space or a sprawling open island stand, beMatrix scales effortlessly to meet your requirements. You can even reconfigure the same components to create different stand sizes for various events, maximising your investment.
But it’s not just about structure. beMatrix’s design flexibility allows you to create truly unique, eye-catching stands that demand attention on the busy exhibition floor. And a wide range of beMatrix accessories help transform your stand from a simple structure into an engaging exhibition space. They enable you to incorporate brand elements, product displays and interactive features seamlessly into your design.
The result? A stand that looks great and functions perfectly.
Seamless integration
The beMatrix system allows you to integrate a wide range of materials to create a cohesive environment that reflects your brand’s identity. The system is compatible with various panel materials, from simple fabric coverings or printed vinyls to high-tech LED panels, giving you the freedom to choose the perfect finish for your stand.
Want to create a warm, inviting atmosphere? Textured fabrics and branded walls can help you achieve it. Looking for a more modern, high-tech feel? Glossy acrylics or backlit panels might be the way to go. The beauty of beMatrix is that you’re not limited to a single material throughout your stand. You can mix and match to create visual interest and highlight different areas of your exhibition space.
Lighting is another area where beMatrix shines (pun intended). The system allows for easy incorporation of various lighting solutions, from subtle ambient lighting to dramatic spotlights, helping you achieve the perfect ambience. It allows you to create an immersive brand environment, engaging visitors on multiple levels and leaving a lasting impression.
Quick and efficient assembly
Time is money, especially at fast-paced events where you may have only a small window to build your stand. The beMatrix system’s innovative design centres around a tool-free connection system, streamlining the way your stand is assembled and disassembled.
Gone are the days of complex installations requiring specialist tools and skilled labour. With beMatrix, simplicity is the name of the game. The frames connect quickly and easily with fast-clamp connectors, while environmentally friendly eco pins add structural integrity and ensure the construction is totally solid.
It means your stand can be set up in a fraction of the time it would take to assemble a traditional custom-built stand. The benefits of this quick assembly go beyond saving time and money. It empowers you, the exhibitor, to take control of your stand setup. Need to make a last-minute change to your stand layout? No problem. Want to add a new element on the fly? You can do it quickly and easily.
It allows you to adapt to changes swiftly and efficiently, ensuring your stand always looks its best, regardless of what challenges you might face on the exhibition floor.
Sustainability and longevity
beMatrix allows you to create impressive stands while minimising your environmental footprint. The system’s core component, its durable aluminium frame, is robust and 100% recyclable.
Unlike traditional stands that often end up in landfill after a single use, you can use beMatrix components again and again. You can reconfigure the same components for different events rather than building a new stand each time, saving resources and reducing the environmental impact of your exhibition activities. And because beMatrix components are so lightweight and compact, less fuel is required for transportation, further reducing their carbon footprint.
Cost-effectiveness
The beMatrix system’s durability, flexibility and reusability make it an incredibly cost-effective choice over time.
Think about it this way: with a beMatrix stand, you’re not just buying for one event – you’re investing in a system that can serve you for years to come. The stands are built to withstand the rigours of frequent use and transport, meaning you won’t need to replace components as often as you might with other systems.
The cost benefits don’t stop there. beMatrix stands are incredibly adaptable, allowing you to create stands of different sizes and configurations using the same core components. You can use your beMatrix system for everything from small local trade shows to large international exhibitions, eliminating the need to invest in multiple stand solutions for different event types.
Storage and transportation costs can also save you money. When you factor in the long-term savings, along with the reduced labour costs for assembly and the ability to update your stand design without starting from scratch, beMatrix’s value becomes clear. It’s a wise, long-term investment in your company’s exhibition strategy.
Interactive technology
beMatrix allows you to create an interactive brand experience for your visitors. The system’s design flexibility means you can incorporate large, seamless graphics that make a significant impact on the exhibition floor.
Imagine being able to wrap your entire stand in high-quality, edge-to-edge graphics without any visible frame elements breaking up the image. With beMatrix, it’s easy. The system’s frame profile is designed to sit behind your graphics, creating a clean, professional look that puts your brand imagery front and centre.
beMatrix stands also allow for easy integration of 3D elements and product displays, enabling you to create multi-dimensional brand experiences. You can incorporate hanging signs, towers, archways and other structural elements that draw the eye and reinforce your brand identity. Product displays can be seamlessly built into your stand design, ensuring your offerings are presented in the best possible light.
The system’s compatibility with various materials and technologies also opens exciting possibilities for interactive solutions. You can incorporate touchscreens, video walls, augmented reality elements and other cutting-edge technologies to engage visitors and create memorable brand interactions.
Scalability and futureproofing
The beMatrix system is inherently scalable, allowing your exhibition presence to grow and evolve alongside your business. Starting small? No problem. beMatrix components can be configured into compact, efficient stands that are perfect for your first forays into the exhibition world.
And as your business grows and your exhibition needs expand, you can easily add to your existing beMatrix inventory to create larger, more complex stands. There’s no need to start from scratch each time you want to upgrade your exhibition presence.
Case studies
We’ve used the beMatrix modular exhibition stand system to help dozens of happy clients make an impact at events and trade shows in their respective industries. Here are two examples:
Hoffmann Group at MACH
We’ve worked with industrial tooling, equipment and PPE supplier Hoffmann Group on several projects over the years. Building on the success of previous events, we designed and built an open and inviting modular exhibition stand space, using beMatrix components, to display and demonstrate its product range and hold informal meetings and networking with visitors to its stand at the MACH trade show.
The space was split into two areas, all designed in the client’s distinctive orange and white brand colourways. The exterior featured product displays and an interactive branded touchscreen, allowing visitors to browse Hoffmann’s online catalogue. The open-plan interior featured further product displays, a seated networking and hospitality area and an integrated LEDSKIN wall playing corporate video.
Kontron at Mobile World Congress
We created a reusable modular beMatrix exhibition stand with bespoke elements to help IoT and Industry 4.0 technology solutions provider Kontron make a memorable visual impact at the Mobile World Congress in Barcelona.
The stand (see the picture earlier in this blog) incorporated minimalist custom-printed, curved walls in Kontron’s distinctive white and blue brand colourways and an integrated LED screen playing brand video content.
An arch with feature lighting helped maximise the floorspace, which also incorporated a standalone touchscreen table with interactive content, product display areas and a custom-installed lamppost showcasing one of Kontron’s traffic management solutions in situ.
Behind the main stand space, we built a private meeting area with seating and LED screens so Kontron’s sales team could hold pre-booked meetings with delegates and deliver live product demonstrations. Because it was a system stand, it gave the impression of a custom build without the bespoke price tag.
How can Exhibit Interactive help?
beMatrix modular exhibition stands offer a versatile, cost-effective and environmentally friendly solution for businesses looking to make an impact at events. Their ease of assembly, flexible configuration and design potential make them an excellent choice for creating memorable and engaging exhibition spaces.
However, if you’re considering a beMatrix stand for your next event, it’s essential to work with an experienced creative exhibition design agency that can create a stand that meets your needs and goals. That’s where Exhibit Interactive can help.
We have a proven track record of delivering high-quality beMatrix modular stands for businesses of all sizes. We can help you create a powerful and memorable presence at your next event. Give us a call today to learn more.
