Virtual Reality (VR) is a computer generated environment that can be interacted with.
Currently it is mostly used in gaming, but it has enormous potential to solve a lot of problems facing businesses. We are only just beginning to explore the potential of VR. A recent poll run by the BBC found that only 8% of the UK population said they had used VR, and less than 4% had access to a VR headset.
VR is viewed by wearing a headset. There are so many choices of headset its confusing, and therefore has made VR difficult to appeal to all users.
There are two ways you can experience VR.
Firstly, with a headset that is cabled to a powerful PC. This is called tethered VR. The most popular tethered VR choice is the Oculus Rift.
Tethered VR allows for a much more realistic virtual scene because it is using the powerful PC to help generate the graphics. Oculus is owned by Facebook, who are big fans of VR.
Secondly, with a smartphone that inserts in to a headset. There are many of these on the market with the most popular being the Samsung Gear and Google Daydream. Users simply slip their smartphone into the headset and view the experience via an app. Users all over the world can experience your product and brand in an immersive and memorable way. As our phones get more powerful, the better VR is getting via a phone.
Creating VR experiences is where companies like EI can help. Imagine being able to stand on a pavement and view a proposed building. To see the scale from a human perspective. To be able to change the colour of the brick or cladding just by looking at it, and therefore find out what building facades are most popular.
To go inside the building before it is even constructed. How many times have people walked around a shell of a building and wanted walls moving to make rooms bigger. What is the cost associated with that?
VR allows interaction within the scene. To change a colour, move a wall, place furniture or add a feature. Add audio to allow a user to hear the acoustic difference a product can make. And get instant feedback during the design process before the building is built. No more “I can’t picture it”.
Imagine being able to train someone to operate a machine or install a product from your meeting room. Or attend a virtual training course without leaving your office. It is all possible with VR.
VR allows you to explore customer behaviours in a comfortable and controlled environment. To find out what people do in certain scenarios. Discover and record customer patterns.
If you are wondering what VR can do for your business, then get in touch with us at firstname.lastname@example.org and we can help show you how to engage customers on an unexpected level and make your business more fun.