Centred Solutions
The Client
Centred Solutions is a leading pharmacy automation solutions provider. It designs, develops and implements innovative pharmacy workflow and automated repeat prescription dispensing systems. Its scalable solutions enable better patient care, save time on administration, support revenue generation and eliminate errors in prescription dispensing.
With major change coming in the pharmacy industry, Centred Solutions understands how much pressure pharmacists are already under. Its systems continue to deliver unprecedented operating efficiencies for some of the UK’s leading pharmacies.
The Project
Centred Solutions wanted to use its stand to showcase its ‘Hub and BeSpoke’ automation solution to the industry at the Pharmacy Show, which took place at the NEC in Birmingham.
The annual event is aimed at helping pharmacy operators run profitable and efficient retail businesses, improve patient outcomes and better the health of the communities they serve.
This year’s show saw more than 300 exhibitors and thousands of delegates join pharmacy experts, key opinion leaders and policymakers to keep up with all the latest industry developments.
The client’s goal for the show was to drive awareness of its brand and generate leads. It was looking for a modern, fresh, interactive stand that stood out from everyone else in a busy hall. Budget was a consideration, and it was looking to make a big impact at a relatively low cost, while ensuring the stand was as sustainable as possible.
The Solution
Our solution was an open modular exhibition stand space with a 12m back wall and rigged overhead banner, both branded with custom graphics.
It also included a custom-built reception desk with integrated LED lighting, branded product display units, and a branded totem with a 75-inch LED screen playing video content we helped to create.
The stand also had space for a full-sized working Flow RX Hub system, which allowed Centred Solutions’ team to give live product demonstrations throughout the event.
All the print was done on lightweight, biodegradable stretch fabric and everything on the stand, apart from the carpet, was reusable, making it an extremely sustainable project.
While our initial plan was to create a bespoke stand, we pivoted to a system-based solution during the planning and design phase to make the project more affordable for the client. B
Because it was system-based, it drastically reduced the build time. It took our two-person team just five hours to install the stand, which helped lower the client’s costs even further.
The Impact
The stand made a massive impact thanks to how it looked – it was bright, bold and easily visible in the exhibition hall. Because of its size, design, interactivity and location, it became one of the event’s showpiece stands.
The client said the ‘flow of the stand was perfect’, and its sales team received some great feedback from stakeholders and visitors who loved the space and were particularly impressed with the sustainability element.
Like with all projects of this size, we took care of everything, from design and build to transport and logistics, to ensure a stress-free event for the Centred Solutions team.
Our installers – Chris Bubb and Nick Downing – loved working on the project and ensured everything went off without a hitch, so the client could focus on making an impact and delivering an engaging experience to visitors.
Testimonial
“Trade shows can often be stressful, but Chris and the Ei team ensured that everything was taken care of and ran smoothly. The set-up and breakdown team was small but perfectly formed, helping us to keep our costs down.
“The whole experience was outstanding. The attention to detail was meticulous, and the team worked hard to help us achieve our goals and bring our shared vision for the stand to life.
“One of the things we loved most about our stand was how sustainable it was. The reusable structure, artwork and banners ensured there was very little waste from our stand once the two-day event was over.
“We’re delighted we found an events partner that shares our values, so a huge thank you to the team at Ei for helping us achieve our aims.”
Shelley Dyer
Head of Marketing, Centred Solutions