Sensory case studies - Sight
The art of being seen
Sight is the first sense to spark curiosity.
In a crowded exhibition hall, it’s often the difference between being noticed and being overlooked.
When visitors connect with a striking stand design, they’re more likely to pause, explore and remember. From bold graphics to immersive lighting, a stand’s visual impact draws people in and sets the tone for every interaction.
At Exhibit Interactive, we harness the power of sight to create sensory experiences that captivate at a glance and linger in the mind long after the event. These case studies show how our sight solutions have helped some of our clients create a memorable visual impact…
Specsavers: BATAK game & interactive touchscreens
At the BAA Conference, we helped Specsavers combine visuals with interactivity to drive deeper engagement across its stand. A bespoke BATAK game challenged visitors to test their reaction times, with a video otoscope awarded to top performers.
Around the stand, interactive LED touchscreens and product displays showcased Specsavers’ audiology innovations, encouraging hands-on engagement and conversation.
The stand’s layout supported natural visitor flow and dwell time, while the mix of visual and physical elements reinforced Specsavers’ commitment to accessible, tech-forward care. The result was a lively, memorable presence that sparked curiosity and meaningful dialogue.
“The interactive touchscreens and BATAK game gave our stand real stopping power. Visitors were drawn in by the bold visuals and interactivity, which made our presence at this year’s BAA Conference impossible to miss.”
Maha Al-Abdin, Industry Engagement Manager
Centred Solutions: AV feature unit
At the Pharmacy Show, Centred Solutions unveiled a bespoke AV corner unit designed to stop visitors in their tracks. Looping footage of the internal workings of its automated dispensing machine, paired with real-world video testimonials, created a compelling visual draw from the aisle.
Colour-coded carpet cut-ins extended the brand palette across the stand, linking the AV feature directly to the machine and guiding footfall. This immersive setup boosted engagement and helped visitors connect the technology to real pharmacy outcomes.
The result was a stand that blended storytelling and innovation, making Centred Solutions’ offering both memorable and tangible.
“The bespoke AV unit was impressive. Really creative and visual, it created a unique and welcoming focal point to draw people into the stand. Well done to Chris and the team for bringing the vision to life. The execution was flawless.”
Shelley Dyer, Head of Marketing
Fayrefield Foods: LED lightboxes
At Anuga, we helped Fayrefield Foods present a visually striking stand that blended bold branding with inviting design. Large, illuminated graphics showcased its product ranges, while clean architectural lines created a professional, modern feel.
The layout incorporated open sightlines to draw visitors in, complemented by carefully placed displays that highlighted key product offerings. Colour accents tied the stand to Fayrefield’s brand identity, and integrated lighting added vibrancy across the space.
Together, these elements delivered a cohesive, eye‑catching presence that reinforced brand recognition and ensured the stand stood out at one of the world’s busiest food industry exhibitions.
“The attention to detail, from the illuminated lightboxes to the replica products, was outstanding. Thank you once again for delivering a stand that made such an impact.”
Michelle Fenney, Director
Saint-Gobain Interior Solutions: digital doorway
We created a striking ‘digital doorway’ that became the focal point of Saint-Gobain Interior Solutions’ stand at the Education Estates and Healthcare Estates events. The large, interactive visual frame invited visitors to step inside and explore content in an engaging, intuitive way.
Dynamic graphics and touch‑enabled displays allowed visitors to visualise products in realistic settings, tailored to either education or healthcare. To further boost engagement, a custom interactive touchscreen word search game greeted visitors at the front of the stand.
Linking the visual gateway to surrounding product information created a seamless, interactive journey for attendees, capturing attention and reinforcing the client’s reputation as a forward‑thinking brand.
“The design was innovative, practical and sustainable, while the interactive elements gave us a powerful way to engage visitors and showcase our solutions in context. The design and build allowed us to have a stand that worked across two shows, helping to reduce waste while still being relevant and specific to the show we were at”
Lizzie Wignall, Commercial Sector Marketing Communications Manager
ROBUS: Bespoke LED light tunnel
At Light + Building in Frankfurt, we helped ROBUS showcase its innovative LED solutions alongside sister brand Fusebox on a striking bespoke stand.
Split into two zones, the stand’s design featured Fusebox’s bold neon pink palette contrasted with ROBUS’s monochrome branding, united by a dramatic colour‑changing light tunnel.
Interactive touchscreens, modular product displays and illuminated graphics created a dynamic visual experience, while a hospitality area encouraged longer engagement.
The stand drew significant attention, reinforcing ROBUS’s reputation for creativity and sustainability. We later repurposed many of the stand’s components at ROBUS’s Dublin headquarters, extending its impact beyond the event and underlining a commitment to resourceful design.
“We were thrilled with how effortlessly the stand came together. It captivated visitors and left a lasting impact on all who experienced it.”
Tiffany Byrne, Head of Marketing