Fayrefield Foods at Anuga
The Client
Fayrefield Foods is one of the UK’s leading independent suppliers of branded and own-label dairy products, premium ranges, healthy eating options and commodity ingredients.
With more than 40 years of heritage, the company has built a solid reputation for brand management and innovation in the food sector. Its Europe-wide network of retailers and food service outlets ensures a strong presence across the continent, while its exports reach over 40 countries worldwide.
Fayrefield continues to evolve its offering, combining tradition with forward-thinking approaches to meet the demands of today’s global food industry.
The Project
Our founder and Creative Director, Joe, led this project.
Anuga is the world’s largest trade fair for food and drink. It attracts thousands of exhibitors and nearly 140,000 visitors to Cologne every two years.
The event enables delegates to explore upcoming food trends, join conferences, network, and make new contacts across the industry. For Fayrefield Foods, it represents a vital opportunity to showcase its brands, connect with international buyers and reinforce its leadership in the sector.
Having exhibited at Anuga for several years, Fayrefield wanted its 2025 stand to feel bold, fresh and unforgettable. We’ve worked with Fayrefield Foods for many years and have created several of its previous stands for Anuga.
This year, it tasked us with delivering a design that balanced creativity with functionality, to provide an engaging sensory experience.
The Solution
We created a visually striking presence to help Fayrefield Foods stand out in Anuga’s crowded exhibition hall.
Moving away from the client’s familiar green palette, we introduced a vivid blue colour scheme to reflect the ‘chilled’ nature of its products and create instant visual impact.
Portrait LED lightboxes in textured blue were positioned around the stand, transforming the central pillar into a dramatic feature. LED floor lighting and illuminated panels gave the stand a modern edge.
Hospitality was central to the design, with a new kitchen, serving counter and contemporary furniture encouraging networking and tastings. Display podiums around the stand showcased key products, while Lillibet the Cow, Fayrefield’s iconic statue, once again drew crowds and selfies.
In previous years, keeping chilled products looking fresh under the heat of display lighting proved difficult. We solved this problem by creating highly realistic replicas of Fayrefield’s key products, which looked identical to the real items but didn’t spoil under warm lights. They can be repackaged and reused at future events.
The Impact
Our stand delivered a visceral sensory experience that captured attention and reinforced Fayrefield’s innovative spirit.
The bold, blue design, illuminated textures and LED lighting created a striking visual identity that stood out across the exhibition hall. The hospitality-led layout encouraged meaningful engagement with delegates, while Lillibet the Cow remained a crowd favourite.
The use of replica products not only solved a long-standing display issue but also demonstrated Fayrefield’s commitment to sustainability.
Overall, the stand elevated Fayrefield’s presence at Anuga, strengthening brand recognition and underlining its reputation as a forward-thinking industry leader.
Testimonial
“Joe and the team at Exhibit Interactive once again captured the essence of Fayrefield Foods, but this year, they elevated it to a whole new level.
“The vivid blue design was bold, refreshing and instantly recognisable, while the hospitality area created the perfect environment for us to welcome delegates and showcase our products.
“The attention to detail, from the illuminated lightboxes to the replica products, was outstanding. Thank you once again for delivering a stand that made such an impact.”
Michelle Fenney, Director
Fayrefield Foods