LED Group
at CEF Live
The Client
LED Group is powering the future of electrification with high-quality solutions for residential, commercial and industrial applications. With three distinct brands – ROBUS, FuseBox and ATC – under its umbrella, the company has built a formidable global presence in the electrical wholesale market since 1984.
Operating from its Dublin headquarters, LED Group serves 40+ countries including UK, Australia, China, France, Benelux, South Africa, New Zealand and the Middle East.
Its dedicated employees drive continuous innovation and world-class customer service, cementing LED Group’s reputation as a trusted partner in the energy transition for electrical wholesalers and installers worldwide.
The Project
We’ve worked with ROBUS and FuseBox on several projects before and continued our successful collaboration by creating a new, bespoke exhibition stand for CEF Live.
The event, which took place at the NEC in Birmingham, is the UK’s premier trade show for electrical contractors.
It brings together installers, suppliers, buyers and wholesalers to showcase their latest products, innovations and industry updates, and expand their networks. More than 100 top brands were at the two-day show to meet thousands of delegates and make deals.
The event is the place to be seen in the industry, and the LED Group tasked us with creating a new stand to showcase its three brands and their respective products, host presentations and activities, and hold informal networking and socialising.
The Solution
LED Group upgraded its stand space from a 6m x 6m stand to a massive 17m x 11m stand for CEF Live. We were tasked with taking elements from previous stand builds and enhancing them to another level, with repurposing in mind.
The new stand’s focal point was a stunning bespoke LED tunnel fitted with ROBUS LED light strips. It looked great on social media. The tunnel led to a central Guinness bar and presentation & networking area, which hosted events throughout the two days, including Q&As, on-stage interviews and presentations.
There was an installation challenge running throughout the event, which saw electricians compete to install a SPEEDBEAM EXPRESS fitting to a FuseBox circuit board in the fastest time.
The stand had three distinct, branded product display areas featuring ROBUS, FuseBox and ATC products, which were pre-fitted in our workshop to make the stand build easier. There was also a FuseBox-branded photo booth, where visitors took fun selfies and uploaded them to social media.
The stand was finished off with high-level branding and colour-coded floor signage throughout, to take visitors on a journey between each brand’s product display area.
The Impact
LED Group’s stand was a commanding presence at CEF Live, transforming its visitor engagement. The stunning LED walkway with illuminated overhead slats became the talk of the event, drawing crowds and generating significant social media buzz.
The installation challenge engaged electricians directly with its products, while the Guinness bar provided the springboard for plenty of meaningful conversations with trade customers.
The stand’s immersive design and interactive elements positioned LED Group as an industry innovator, strengthening its relationships with existing partners and attracting new distributors keen to explore partnership opportunities.
Testimonial
“Exhibit Interactive designed and delivered our stand at CEF Live. From the initial concept to its final delivery, Chris and his team demonstrated professionalism and dedication.
“The team understood our vision to create a unified presence for ROBUS, FuseBox and ATC while respecting and highlighting the unique identity of each brand. The result was a stand that captured the essence of our group offering.
“Communication throughout the project was proactive, while their problem-solving approach kept everything on track. The team’s on-site support was efficient, calm, and responsive to last-minute changes.
“I would not hesitate to recommend Exhibit Interactive for high-impact, brand-focused exhibition work”
Deirdre Howard
Group Marketing Director, LED Group