ROBUS at CEF Live
The Client
ROBUS is a fast-growing international lighting company established in 1984. It’s the largest Irish lighting company in the world, with a long and proud tradition of commercial success and strong customer relationships across the UK, Europe, UAE and Australasia.
Its innovative, energy-efficient domestic and commercial LED lighting solutions are sold in more than 40 countries, via a network of 3,000 stockists and tens of thousands of installers.
ROBUS is a key player in the global lighting sector, working with trade bodies worldwide to help create and promote industry standards. It appointed us to help it make an impact at the recent CEF Live expo.
The Project
CEF Live is the UK’s premier trade show for electrical contractors. The biennial event, which this year took place at the NEC in Birmingham, brings installers, suppliers, buyers and wholesalers together to discover the latest products, innovations and industry updates, and expand their networks.
More than 85 top brands were at the two-day show to meet delegates and make deals. The event is the place to be seen in the industry, so ROBUS tasked us with creating an exhibition stand to showcase its range of energy-efficient LED lighting products.
It wanted to promote 11 ranges of LED strip lighting, as well as raise awareness and encourage downloads of its new ROBUS Connect smartphone app.
The Solution
ROBUS initially enquired about a simple stand package, but following our client discovery workshop, we recommended a bespoke solution to help it achieve its event goals. Its main event objective was to showcase its product range, so we designed the stand with this in mind.
We created a colour-changing light tunnel using the client’s strip lighting displays on custom-made fins on the back wall, alongside an LED screen showcasing corporate brand video. We also built a ‘genius bar’, complete with two iPads, for product demos, drinks and informal networking.
The stand’s focal point was a huge, interactive iPhone-shaped touchscreen displaying the app, with a racing car simulator game on the other side.
More products were showcased on displays around the stand, which was finished with back-illuminated logos and custom-printed graphics around the exterior, all in monochrome colourways to match the distinctive ROBUS brand.
After the event, the stand is being refurbished and permanently installed at ROBUS’s head office and showroom in Dublin.
The Impact
ROBUS achieved resounding success with its bespoke stand, captivating visitors with its stunning design, which commanded attention from every corner of the exhibition hall.
The stand provided the client with an immense presence at the event, enabling ROBUS to show its products in the best light and effectively convey its brand message.
Most of the stand’s components were expertly fabricated in our workshop, facilitating a swift and effortless installation process by our dedicated on-site team.
And our famously meticulous project planning and management ensured that every aspect of the stand was taken care of, allowing the ROBUS team to enjoy a stress-free event experience.
Testimonial
“Ei proved to be the perfect partner for our exhibiting needs at CEF Live, particularly when it came to creating a reusable and interactive solution for our stand.
“The level of customer service we received exceeded our expectations. No query was too small, and their friendly and prompt responses were greatly appreciated. Whenever we requested support, Chris went above and beyond to ensure our project was executed exactly as we had envisioned.
“Throughout the process, they kept me well-informed, sharing information, designs and a project timeline at each stage. This allowed me to provide accurate and informative updates to our team.
“Ei’s organisation and expertise made the entire experience seamless and stress-free. They delivered an outstanding job, and we were thrilled with the exceptional quality of the finished stand and the team that delivered the build on the day. We can’t wait to work with them again.”
Tiffany Byrne – Head of Marketing
ROBUS