Hoffmann Group UK
at the Health & Safety Event
The Client
Hoffmann Group UK is Europe’s leading systems partner for quality tools, workstations and PPE. It has over 120,000 products available, including the latest innovations from GARANT, HOLEX and other leading brands. Its product range includes innovative solutions for machining, clamping, metrology, spill control, cutting and grinding, along with a wide range of hand tools, power tools, workstations, storage solutions and workshop accessories.
With a reputation for quality stretching back more than 50 years, it helps customers become more productive and efficient by simplifying industrial tooling and consumables procurement, with everything available from one supplier.
The Project
We’ve worked with Hoffmann Group UK for many years. For this project, we were tasked with building on the success of our previous collaborations by creating a bespoke exhibition stand to help it showcase its products to delegates at the Health & Safety Event.
The three-day conference and expo, which took place at the NEC in Birmingham, is the UK’s largest showcase of technology, services and products to improve workplace safety standards. With a range of seminars, practical workshops and a large-scale exhibition hall, this all-encompassing event keeps visitors up to speed with the latest industry best practices, health & safety guidance and regulations.
The stand was reconfigured with additional graphics for the Smart Factory Expo, which took place a few weeks later at the NEC.
The Solution
We created a huge, bespoke exhibition stand space with a branded back wall, using the BeMatrix modular system. It had integrated storage space to the back of the stand and a large, curved overhead banner around the perimeter of the stand. This was supported by two flat-fronted branded pillars, with integrated product displays.
Because most of Hoffmann’s products are displayed and accessed at ground level, the challenge was getting its distinctive branding and messaging high enough to be seen while allowing its products to be the star of the show.
The stand’s layout provided plenty of room for distinct product display and demo areas, including a spill station, facemask fit testing area, and tool and workwear displays.
No raised floor meant it was easy to get Hoffmann’s heavy-duty display products on and off the stand. And because the stand was modular, there was no painting, cutting or mess on site – every element was prefabricated in our workshop then assembled at the venue.
The Impact
The stand’s elevated branding and spacious layout transformed how visitors engaged with Hoffmann Group’s extensive product range.
The demonstration areas allowed delegates to experience products hands-on, creating memorable interactions that wouldn’t be possible within the confines of a traditional shell scheme space.
The clear sightlines and intuitive visitor flow encouraged longer dwell times, enabling meaningful conversations between Hoffmann’s team and potential customers.
The stand’s professional appearance reinforced Hoffmann’s reputation for quality.
Meanwhile, the enhanced visitor experience highlighted its expertise in helping customers improve productivity and safety standards.
Testimonial
“Exhibit Interactive delivered exactly what we needed, a stand that put our products centre stage while ensuring our brand remained visible across the busy exhibition hall. Their understanding of our requirements was spot-on from the start.
“The modular approach meant setup was incredibly smooth, with no disruption to our preparation time. The stand’s design and layout created a professional environment that reflected our position as market leaders.
“EI’s creativity in balancing the accessibility of our products with the visibility of our brand was exceptional. We’re looking forward to our next collaboration.”
Rosie Adams
Senior Marketing Lead, Hoffmann Group UK