Wavin at InstallerSHOW
The Client
Wavin UK is the country’s leading manufacturer and supplier of plastic drainage and plumbing systems, serving the domestic, commercial and industrial sectors. With over six decades of expertise, it’s built a reputation as a global innovator in buildings and infrastructure, with groundbreaking developments including push-fit piping and low-noise wastewater systems.
Among its flagship products is Hep²O, a push-fit plastic plumbing system designed for hot and cold water and central heating installations. Quick to fit and backed by a 50-year guarantee, it’s a popular choice for plumbers working on new build and refurbishment projects.
The Project
Our founder and Creative Director, Joe, led this project.
We’ve worked with Wavin UK on numerous projects over the years. This time, it wanted a modular exhibition stand to showcase Hep²O and its new Indoor Climate Solutions range to visitors at this year’s InstallerSHOW.
InstallerSHOW is the UK’s premier event for professionals in the heating, water, air and energy sectors. Held annually at the NEC in Birmingham, it brings together over 30,000 installers, specifiers and decision-makers from across the industry, along with more than 800 exhibitors showing off their latest products and innovations.
With so many products competing for attention on the show floor, Wavin needed a memorable stand that would help both product ranges stand out to the installers and specifiers who’d get the most value from them.
The Solution
We used BeMatrix components to build several interactive sections within the open 11m x 8.5m stand space. The main product display area featured a large LEDskin screen playing video content, with six display panels below showing off Wavin’s different product ranges.
A branded L-shaped overhead banner ran above the space, with an LED lighting strip underneath to illuminate the stand, and we reused Wavin’s counters from previous events.
Two games gave visitors a reason to stop, the ‘Hoop²O’ basketball challenge and ‘Build an O’, where visitors raced against a timer to build an O shape from Hep²O components, with the results tracked on an LED leaderboard. We also provided promotions staff to run the games and dress as Heppy, Wavin’s Hep²O mascot, allowing the sales team to focus on engaging with visitors to the stand.
The Impact
The Hoop²O and ‘Build an O’ games turned Wavin’s stand into a genuine draw on the InstallerSHOW floor, with installers and specifiers stopping to show off their skills. The competitive element gave Wavin’s on-stand sales team a natural way into conversations, using the games as an icebreaker before moving on to the products themselves.
Scaling the small components on the display panels up onto the LED screen helped visitors understand products they’d normally only see in their hand, making it easier to explain how ranges like Hep²O and the new Indoor Climate Solutions work.
With no raised floor and an open layout, the stand was easy to approach from every angle, which helped keep footfall busy throughout the show.
