Saint-Gobain Interior Solutions
at Futurebuild
The Client
Saint-Gobain is a leading global manufacturer of sustainable construction materials. Its products provide safety, performance and comfort while addressing the challenges of climate change, resource efficiency and sustainable construction.
The Saint-Gobain Interior Solutions brand portfolio – including British Gypsum and Isover – combines a full range of high-performance insulation and drylining solutions and knowledge under one roof.
They help clients in the domestic and commercial construction industries and the repair, maintenance and improvement sector to design and build sustainable environments, support health and well-being, and positively impact the planet.
The Project
Saint-Gobain Interior Solutions is a long-standing client that we’ve worked with on several projects over the years. It tasked us with creating a sustainable cardboard exhibition stand to help it showcase its brand and product offering at Futurebuild 2024.
The three-day conference and expo, which took place at London’s ExCel, is the built environment’s premier trade show, providing the stage for inspiring ideas, innovative solutions and knowledge sharing to drive sustainable construction.
It brought together architects, housebuilders, developers, consultants, contractors and manufacturers from across the entire construction supply chain to showcase, debate and understand the latest advances in sustainable development and emerging net-zero technologies.
Saint-Gobain Interior Solutions wanted its stand to reflect its core message of ‘building better for people and the planet’.
The Solution
Our solution was an open, two-sided exhibition space with a branded fabric-printed wall featuring an integrated LED screen along one side of the stand, and a custom-made geometric cardboard wall along the back.
The fabric wall featured brand messaging we designed and printed, along with corporate video content.
The cardboard wall featured three layers of interlocking cardboard panels, with brand messaging and images printed on each one to create a different visual effect depending on which side visitors viewed it.
The stand incorporated two branded display cases showcasing some of the client’s latest insulation products, and an interactive touch table allowing visitors to view product videos and access datasheets and other information.
We also created a seating area with bespoke furniture for informal networking near the back of the stand and a custom-printed floor which connected the stand space to its nearby VIP hospitality area.
The Impact
The stand helped Saint-Gobain Interior Solutions make a stunning impact at Futurebuild.
Its eye-catching, multi-layered cardboard wall effectively communicated Saint-Gobain’s core brand message, while the interactive elements further engaged visitors, solidifying its position as a leader in sustainable construction materials.
The stand’s innovative use of cardboard showcased the client’s commitment to sustainability, while its flatpack design allowed for easy storage and future reuse.
Its effortless assembly and disassembly ensured a stress-free event experience for the Saint-Gobain team, enabling them to focus on engaging with delegates.
Testimonial
“Working with Joe and the team at Exhibit Interactive has been an absolute pleasure. Their creativity, guidance and problem-solving were instrumental in delivering our stunning exhibition stand for Futurebuild. The innovative cardboard design showcased our commitment to sustainability and provided a highly engaging and interactive experience for visitors.
“The team’s attention to detail and professionalism ensured a smooth and stress-free event, allowing us to focus on connecting with our audience. We’re thrilled with the result and grateful for Exhibit Interactive’s expertise in helping us make a lasting impact at this show, and creating an amazing stand that we can reuse at future events throughout 2024 and beyond.”
Rachel Smith
Head of Brand, Saint-Gobain Interior Solutions