Saint-Gobain Interior Solutions
The Client
Saint-Gobain is a leading global manufacturer of sustainable construction materials. Its products provide comfort, performance and safety while addressing the challenges of sustainable construction, resource efficiency and climate change.
The Saint-Gobain Interior Solutions portfolio of brands – British Gypsum, Celotex and Isover – combines its full range of high-performance drylining and insulation solutions and knowledge under one roof.
They help clients in the domestic and commercial construction industries and the repair, maintenance and improvement (RMI) sector to design and build sustainable environments, support health and well-being, and positively impact the planet.
The Project
We’ve previously worked with Saint-Gobain on several projects and were recently tasked with helping it make a memorable impact at two major trade shows – Jewson Live, which took place in December at the NEC in Birmingham, and Travis Perkins Live, which happened in February at the Telford International Centre, respectively.
The events saw branch managers, salespeople and key suppliers from each of the building and construction giants come together to network, hear industry updates and see the latest products and innovations on offer. Our brief was to create a bespoke exhibition stand for use at both events.
As part of the project, we also designed and built a simple modular system stand, which Saint-Gobain can use at future events throughout the year. It got its debut at CCF’s annual business conference, which took place at the Hilton Metropol Birmingham, in February.
The Solution
Our creative solution was a showpiece bespoke stand for Jewson Live and Travis Perkins.
It was constructed using sustainable materials wherever possible, and included an abstract branded house structure, standalone picture walls, integrated LED walls playing brand video, and other interactive elements to draw in visitors.
The stand featured three branded ‘product zones’ with walls featuring vivid product imagery and elements of pictorial storytelling to showcase key British Gypsum, Celotex and Isover solutions and their practical applications, and bring the products to life.
There was also a seating and gaming area in the centre of the stand for informal networking and client conversations.
The Impact
The three events were all very different, but our stands helped to add interest, engagement and visual appeal at each one. They attracted hundreds of visitors across the three shows. Feedback about the creative design and interactive elements was extremely positive.
The LED walls on both stands drew people in and gave Saint-Gobain the option to tailor the content depending on the audience. And because the T3 stand is system-based, it can be easily adapted for future events, making it a sustainable, cost-effective alternative to a custom-build.
Like with all projects of this type, we were on hand to take care of the installation and takedown at all three events, so the Saint-Gobain team could focus on engaging with visitors rather than worrying about setting up their stand.
Testimonial
“We’re really pleased with the stands Exhibit Interactive came up with for our recent trade shows. We were looking to make a real impact at all three and certainly did that!
“It was interesting to see how the design for the custom stand developed, from initial concept to execution and how Ei’s creative approach helped to identify and overcome several potential budget, space and logistics issues.
“Chris and the team displayed exceptional professionalism, creativity and attention to detail throughout the entire process. They took the time to really understand our needs and preferences and demonstrated an unwavering commitment to delivering high-quality work on time and within budget.
“They also went above and beyond to ensure that every aspect of the project was delivered to our satisfaction.”
Katie Fowler
Marketing Manager – Distribution at British Gypsum, part of Saint-Gobain Interior Solutions