Jewson Live
The Clients
STARK is one of the UK’s most renowned and trusted building and construction materials suppliers. It operates 14 brands – including Jewson, the UK’s best-known builders’ merchant – and more than 600 dedicated retail branches and distribution centres.
A&I Group is a leading event management and engagement solutions provider. It delivers high-quality engagement programmes and events to help businesses drive performance among their customers, employees and channel partners. It works closely with STARK to organise and deliver Jewson Live, the UK’s largest building trade expo.
The Project
Jewson Live is an annual trade show for the construction industry. It offers an exciting mix of top exhibitors, live product demonstrations and practical advice, and showcases some of the latest products and innovations on the market.
The first Jewson Live took place in 2015. It has grown year on year since, attracting thousands of visitors and suppliers from across the industry.
This year, the event took on a different format. The main Jewson Live event took place, as usual, at the NEC in Birmingham, followed by a series of regional roadshows across the UK, in Exeter, Glasgow and Kent.
We’ve built stands for previous Jewson Live events. This year, we worked closely with STARK and A&I Group to deliver 14 stands for the main event, four of which also joined the roadshow tour.
These included a bespoke stand for Saint-Gobain Interior Solutions and modular stands with sustainable elements for Jewson Customer Function, Making Better Homes, Wavin, Jewson Partnership Solutions, Build Aviator, W Howard, West Fraser, International Timber, Jeldwen, Airflow, Raptor, James Jones and Pasquill.
The Solution
All the stands we created aimed to showcase each client’s products or services and key brand messages to drive engagement and interaction. We built the stands using reusable materials wherever possible to help reduce waste and make the event more sustainable.
Most were made using modular T3 or BeMatrix system components, with interactive elements like LED walls and touchscreen technology, and bespoke furniture and lighting.
We worked closely with A&I Group, STARK and the exhibitors throughout the process to ensure all the stands blended with the main show’s aesthetics and floor space. We also ensured the touring stands – for Jewson Customer Focus, Saint-Gobain, Jewson Partnership and Wavin – could be easily assembled/disassembled, stored and transported between venues with minimal disruption.
As with all the events we work on, our team took care of all the on-site logistics at each event to ensure all the stands were built on time, so the clients’ events teams could just turn up and enjoy the shows.
The Impact
Jewson Live improves every year and once again was described as the best yet by visitors and our clients.
All the stands we created offered a different look, feel and vibe to the event to help enhance the overall visitor experience.
From the organisers’ perspective, they had one less thing to worry about.
We took care of 14 stands at the main show and four at the roadshows, which allowed them to focus their time and resources on supporting their other exhibitors.
We also handled the logistics of getting the touring stands from one event to another to provide a seamless experience for everyone involved.
Testimonial
“I’m immensely proud of our outstanding work in creating 14 unique stands for Jewson Live and its subsequent roadshows. Our innovative designs showcased each client’s key brand messages, captivating visitors and fostering meaningful interactions. Incorporating sustainable materials and cutting-edge technology helped reduce waste and elevate the overall experience for attendees.
“Our close collaboration with A&I Group, STARK and the exhibitors ensured a cohesive aesthetic that seamlessly blended with the main show’s ambience.
“The resounding success of Jewson Live is a testament to our team’s dedication and expertise. We continue to push the boundaries of exhibition design and deliver exceptional results, and we’re honoured to have once again played a significant role in creating an unforgettable experience for our clients and their visitors.”
Chris Kent
Client Services Director, Exhibit Interactive