Zonal Hotel Solutions at the
Independent Hotel Show
The Client
Zonal Hotel Solutions provides innovative, customer-centric technology solutions for the hotel industry across the UK and beyond. Its simple, powerful property management system (PMS) combines everything hotel operators need to manage their accommodation in a single platform, from channel management and online bookings to mobile check-in/out, payments and more.
It’s part of Zonal UK, a leading provider of technology solutions to a diverse range of hospitality businesses. Founded in 1979, it supports over 17,000 pubs, restaurants and hotels, ranging from local independents to major chains like Macdonald Hotels and Pizza Express.
The Project
We’ve worked with Zonal several times before. For this project, it asked us to develop the creative concept for – and build – a bespoke interactive exhibition stand to help it launch its Zonal Hotel Solutions brand at the Independent Hotel Show.
Held at Olympia London, the event has become a firm fixture in the calendar for independent hoteliers and industry professionals.
It featured an expo with more than 200 product and service providers from across the hotel supply chain. Its seminar programme and multiple networking opportunities offered delegates the opportunity to discover the latest innovations, make new connections and get the latest insight from key players in the industry.
The Solution
While we’ve worked with Zonal previously, launching their hotel brand and message to a new audience was a fresh challenge. Our spacious stand was inspired by a boutique hotel reception area.
We installed a striking LED video wall, hero boards showcasing client logos, and three interactive demo stations where staff could show the PMS system in action.
We even turned one of the venue’s structural columns into a feature with custom cladding and eye-level touchscreens to make it an interactive part of the stand. And bespoke flooring, furniture and lighting helped create an enticing space for informal networking.
As usual, our team handled all the on-site installation and logistics on the day. Zonal’s parent brand was also exhibiting at a different event at the same time across town – the Hospitality Tech Expo at the Excel. Our team had to manage logistics between the two venues to set up both stands simultaneously.
The Impact
Our stand proved to be a genuine head-turner, commanding attention across the busy exhibition hall with its boutique hotel aesthetic.
Visitors were naturally drawn to the dynamic LED display wall, while the interactive demo stations created an engaging, hands-on experience that kept footfall consistently high throughout the event.
The carefully curated design elements reflected Zonal Holtel Solutions’ new visual identity, making an impact on attendees and industry peers.
Such was the stand’s success that Zonal will use it again at next year’s Independent Hotel Show, demonstrating a solid return on investment.
Testimonial
“Chris and the Exhibit Interactive team have been brilliant. Their ability to translate our brief into such a striking exhibition presence exceeded all expectations.
“Their attention to detail and phenomenal support — particularly in managing two simultaneous installations across London — made what could have been a logistical nightmare completely seamless.
“Once again, they’ve shown remarkable creativity and vision throughout while remaining incredibly responsive to our needs. We couldn’t be more delighted with the results, and we’re already looking forward to collaborating with them on our upcoming events schedule.”
Jocelyn De Goey
Head of Brand Marketing, Zonal