Ten-minute read
Solar & Storage Live is the UK’s premier event for the renewable energy sector. It provides a focal point for solar and energy storage professionals, installers and industry leaders to connect with potential customers and stay ahead of industry trends.
The annual event brings together key players from across the renewables community, creating an unparalleled platform for networking, showcasing innovative solutions and gaining invaluable insights.
Our ultimate guide to exhibiting at Solar & Storage Live will equip you with all the essential information you need to make your presence at the event a resounding success.
We’ll walk you through every aspect of exhibiting, from understanding the event’s significance to creating an eye-catching exhibition stand that captures attention and reflects your brand’s unique identity. We’ll also share insider tips, logistical advice and success stories to help you maximise your return on investment and make a lasting impression on attendees.
Whether your goal is to launch new products, strengthen existing relationships or explore new business opportunities, Solar & Storage Live provides the perfect stage. Read on to discover how you can make the most of this exciting event and set your business up for success.
About Solar & Storage Live
Solar & Storage Live is a powerhouse event in the renewable energy sector.
Since its inception in Birmingham in 2012, it has burgeoned into the UK’s largest solar energy event, with the past four iterations witnessing a remarkable quadrupling in size. The event now boasts an impressive roster of over 450 exhibitors and attracts more than 20,000 visitors, solidifying its position as a cornerstone of the industry.
The success of the UK event has catalysed global expansion, with Solar & Storage Live set to unfold across more than 20 locations worldwide in 2025. Its international growth underscores the brand’s commitment to fostering innovation and collaboration on a global scale.
In 2024, Solar & Storage Live took a significant leap forward with the launch of its London edition. The inaugural event in the capital was a triumph, surpassing all expectations with over 10,000 solar and storage professionals in attendance. Its resounding success has positioned the London show as the perfect first-half complement to the flagship Birmingham event, which continues to draw over 20,000 attendees in the second half of the year.
This year’s event runs at the Birmingham NEC between 24 and 26 September and looks set to be as action packed as ever, with more than 500 exhibitors, 250+ speakers and 50+ strategic industry partners involved. More than 30,000 visitors are also expected through the doors over the course of the event.
Solar & Storage London, which takes place in April 2025 at the ExCeL, promises to be a focal point for the industry. It will showcase cutting-edge solutions across the spectrum of solar and storage applications, from residential to commercial and large-scale utility projects. The event serves as a crucial marketplace where the UK’s buyers and installers can meet to explore, evaluate and procure the latest solar and storage innovations.
Solar & Storage Live London brings together the entire energy value chain. It aims to create an environment ripe for discovering the technologies and solutions vital to driving the UK’s energy transition.
The event’s conference programme is carefully curated to address pressing industry concerns. Industry leaders will share their expertise on key topics such as the Energy Security Bill, the impact of geopolitical events on the sector, annual contracts for difference (CfDs), financing for storage projects and strategies for upskilling the workforce.
Complementing the insightful discussions is a free-to-attend exhibition featuring over 200 global exhibitors. This platform showcases novel partnerships and innovative thinking, generating solutions crucial to powering the energy sector.
As the renewable energy landscape continues to evolve, Solar & Storage Live London aims to celebrate and showcase the industry’s dynamism and potential. So, if you’re in the sector, why not join its high-growth, global community at ExCeL London in April 2025, for an unparalleled opportunity to shape the future of sustainable energy?
About the venue: ExCeL London
ExCeL London, is the premier venue for Solar & Storage Live, offering exhibitors a host of practical advantages. Situated in London’s Royal Docks, this world-class facility provides an ideal setting for showcasing sustainable energy innovations.
Accessibility is ExCeL London’s key strength. The venue boasts excellent transport links, with three on-site DLR stops and the newly opened Elizabeth Line offering swift connections to central London, Gatwick and Heathrow.
For international exhibitors and visitors, ExCeL London’s proximity to London City Airport – just five minutes away – is a significant advantage. This makes it convenient for overseas participants to attend and showcase their products.
For those driving, 2,000 on-site parking spaces ensure ample room for exhibitors and visitors alike. And if you fancy a more scenic route, you can get to and from ExCeL London by river or cable car. All exhibitors and visitors can use the cable car for just £3 single fare – just present your booking confirmation email or event ticket.
Inside, the ExCeL’s expansive exhibition halls offer flexible spaces to accommodate stands of all sizes. Whether you’re planning a compact modular exhibition stand or a large, bespoke exhibition stand, the venue can meet your needs.
High ceilings and excellent lighting create an optimal environment for showcasing your solar and storage solutions, allowing you to present your products in their best light.
Connectivity is crucial in today’s digital age, and ExCeL London delivers on this front. The venue provides free, fast Wi-Fi suitable for browsing, social media and email. For more demanding internet needs, such as streaming 4K video content or hosting virtual conferences, a range of secure and reliable internet connections are available for individual stands. The centre’s robust digital infrastructure ensures exhibitors can demonstrate online applications or access back-office systems without interruption.
The ExCeL’s facilities extend beyond the exhibition floor. The venue offers comprehensive catering options, ensuring exhibitors and visitors alike can refuel throughout the event. Additionally, its location in the Royal Docks area provides easy access to a variety of nearby hotels and restaurants, facilitating networking opportunities outside of show hours.
In summary, ExCeL London is a modern, well-equipped and accessible venue for Solar & Storage Live. Its combination of flexible exhibition spaces, excellent transport links, digital infrastructure and comprehensive facilities makes it an ideal platform for exhibitors to showcase their products, connect with industry peers and engage with potential customers in the sustainable energy sector.
Essential considerations for exhibitors
As you prepare to exhibit at Solar & Storage Live, these key considerations can help make your participation as successful as possible:
Booking
The first step in your exhibition journey is securing your stand space. Solare & Storage Live offers a variety of options to suit different needs and budgets. When booking, consider factors such as your stand’s size, your desired location within the exhibition hall and your proximity to complementary businesses or high-traffic areas.
Remember, prime locations tend to book up quickly, so it’s advisable to reserve your space as early as possible. The event organisers can provide you with a floor plan and guidance on selecting the best spot for your brand. To book your stand space, head to the Solar & Storage Live website.
Budgeting
Exhibiting at Solar & Storage Live is an investment in your business, so careful budget planning is crucial. Beyond the cost of your stand space, you’ll need to factor in expenses such as stand design and construction, marketing materials, staff accommodation and travel, and any additional services you might require at the venue.
Don’t forget to allocate funds for unexpected costs or last-minute additions. A well-planned budget ensures you can create an impactful presence without overspending.
Marketing
To maximise the return on your investment, it’s essential to promote your presence at Solar & Storage Live, during and after the event. Start by updating your website and social media channels with information about your participation. Consider creating a dedicated landing page for the event, highlighting any special offers or new products you’ll be showcasing.
Email marketing is an effective way to invite existing clients and prospects to visit your stand. During the event, use social media to share live updates and attract visitors. After the event, follow up promptly with the leads you’ve gathered to maintain momentum.
Staff training
Your stand staff play a crucial role in the success of your exhibition. They’re the face of your brand and often the first point of contact for potential customers.
Invest time in training your team to ensure they’re well-versed in your products, services and any special offers or demonstrations you’re planning. Brief them on your objectives for the event and provide guidelines on how to engage with visitors effectively.
Consider creating a rota to ensure your stand is always adequately staffed, including during busy periods and break times. Well-prepared staff can significantly enhance the visitor experience and help you achieve your exhibition goals.
Carefully considering these essential aspects will help you make the most of your presence at Solar & Storage Live. Remember, a successful exhibition is about more than just showing up; it’s about creating a memorable experience that resonates with your target audience and drives your business forward.
Making the most of your exhibition stand
Your exhibition stand is your brand’s physical representation at Solar & Storage Live. A professionally designed stand can significantly boost your visibility, attract visitors and ultimately contribute to achieving your exhibition goals. Working with a creative exhibition design agency like Exhibit Interactive can help you elevate your presence at the event and ensure a standout experience for visitors:
Stand out from the crowd
With hundreds of exhibitors at Solar & Storage Live, a well-designed stand helps you differentiate your brand and catch the eye of passing attendees.
Whether you’re displaying solar panels, energy storage solutions or innovative renewable technologies, your stand design can highlight your products’ unique features and benefits.
A professional design ensures optimal use of your allocated space, accommodating product displays, meeting areas, and storage efficiently. It can also ensure your stand reflects your company’s values and commitment to renewable energy, reinforcing your brand message to potential clients and partners.
Cardboard exhibition stands
We can guide you on whether a cardboard exhibition stand might be the right choice for your brand. These innovative stands are sustainable, versatile and cost-effective. They can be fully customised to reflect your brand identity, while being lightweight and easy to transport.
They’re perfect for businesses looking to reduce their environmental impact or those needing a stand that can be easily stored or recycled after use. Our expertise will help you determine if a cardboard stand aligns with your exhibition goals and brand values.
Modular or bespoke?
We can help you decide between modular system stands – like T3 or BeMatrix – and bespoke exhibition stands based on your specific needs and budget. We’ll explain how modular system stands are flexible and cost-effective for frequent exhibitors, while bespoke stands provide complete customisation for a unique brand presence. Our insight will help you make the best choice for your long-term exhibition strategy.
Create an immersive experience
Use interactive displays, virtual reality demonstrations, or live product demonstrations to engage visitors and leave a lasting impression of your sustainable energy solutions.
Effective product demonstration is crucial in the competitive renewables industry. We can seamlessly incorporate interactive technologies into your stand design. From touchscreen displays for immersive frame fitting to augmented or virtual reality experiences, we create high-impact demonstrations that leave a lasting impression on your visitors.
Showcase your expertise
Use your stand design to highlight case studies, infographics, or digital presentations that demonstrate your company’s track record in the renewable energy sector.
Incorporate comfortable meeting spaces where you can have in-depth discussions about your solar and storage solutions with potential customers and industry partners.
Think about logistics
If you partner with Exhibit Interactive for Solar & Storage Live, we’ll handle every aspect of creating your stand, from initial concept to final execution, ensuring an impactful presence that aligns with your brand and objectives. Our team is familiar with ExCeL London’s regulations and can ensure your stand meets all safety and structural requirements.
We can ensure your stand is striking and functional. We’ll design adequate space for product displays, customer interactions and planned demonstrations.
Our professional touch will transform your participation into a resounding success, helping you engage with your target audience and achieve your exhibition goals. We’ll also take care of all your on-site logistics, from transport to the venue and setting up to take down, so you don’t need to worry.
Future-proof your investment
A well-designed stand can be adapted for future Solar & Storage Live events or other renewable energy exhibitions, providing long-term value.
A striking stand design helps visitors remember your brand long after the event, potentially leading to future business opportunities in the fast-growing solar and storage market.
Exhibition logistics
Smooth logistics are crucial for a successful exhibition experience. This section will guide you through the key stages of setting up, operating and breaking down your stand at Solar & Storage Live:
Setting up your stand
ExCeL London typically allows exhibitors to access the venue for setup a day or two before the event starts. You’ll receive specific timeslots based on your stand size and location. It’s crucial to adhere to these times to ensure a smooth setup process for everyone. Upon arrival, report to the ExCeL Traffic office on Sandstone Lane to obtain your Lorry Access Document (LAD), which is essential for accessing the loading areas. The following wait times apply when unloading your vehicle:
Cars – up to 15 minutes
Transit-sized vehicles – Up to 45 minutes
Lorries up to 7.5 tonnes – Up to 60 minutes
Articulated vehicles – Up to 90 minutes
Please note that the venue observes a curfew between 11pm and 5am to minimise noise for its neighbours.
Delivery information
When sending materials to the venue ahead of the event, use the following address format:
[Your Contact Name]
[Your Company Name]
Solar & Storage Live
[Your Stand Number]
ExCeL London
One Western Gateway
London E16 1XL
Ensure all packages are clearly labelled with your company name and stand number. It’s advisable to have a representative on-site to receive and sign for deliveries.
During the event
Keep your stand staffed at all times during event hours. Ensure all exhibits remain displayed and maintain a professional appearance throughout the show. Remember, you’re only permitted to conduct business and distribute marketing materials within your allocated stand space. You need prior written consent to hand out leaflets or conduct business on the ExCeL campus, at the event entrance, in the aisles or in any other part of the exhibition hall.
Exit strategy and timings
Similar to setup, you’ll be allocated specific time slots for breakdown and exit. Adhere to these to avoid congestion in the loading areas. Ensure you’ve arranged for the prompt collection of any rented equipment or materials that need returning.
Health & safety requirements
ExCeL London adheres to the strict health and safety guidelines outlined in the AEV e-guide. Please familiarise yourself with this document before the event. You and your team must wear high-visibility jackets and safety shoes during build-up and breakdown periods. Familiarise yourself with the venue’s emergency procedures and ensure your stand complies with all relevant safety regulations.
Restocking and stand maintenance
Plan for daily stand maintenance before the event opens to visitors. ExCeL provides a brief window each morning for restocking and cleaning. Use this time efficiently to ensure your stand looks its best throughout the day.
Breaking down your stand
Breaking down typically begins shortly after the event closes on the final day. Wait for the official announcement before starting to dismantle your stand. Prioritise removing valuable items and dismantling delicate equipment first.
Remember, careful planning of these logistical aspects will contribute significantly to a stress-free and successful exhibition experience at Solar & Storage Live.
Case studies: our successful stands at Solar & Storage Live
Learning from successful exhibitors can provide valuable insights for your own exhibition strategy. Here are some standout examples of work we’ve done at previous Solar & Storage Live shows, demonstrating how effective stand design and execution can lead to impressive results.
DEKS
DEKS is one of the world’s leading manufacturers and suppliers of high-quality roof flashing solutions for the construction, drainage, roofing and plumbing industries.
We worked with DEKS at a previous event and they were really pleased with the creativity and quality of their stand. They wanted to take it to the next level with a reusable modular stand with bespoke elements for use at several trade events, including Solar & Storage Live.
We created an adaptable, visually appealing modular exhibition stand, using the T3 system, with custom-printed walls and banner inserts. It featured an integrated LED touchscreen playing branded corporate content, and a product demonstration plinth with built-in storage. The stand also had bespoke LED lighting, flooring and furniture to create a small meeting and networking area in its centre.
Our stand made a huge impact at Solar & Storage Live. Its clever use of space, with product demo and networking areas, invited visitors to explore, connect and enhance their understanding of DEKS’s vital role in the construction and renewable energy sectors.
Ollie Janes, Managing Director, EMEA – DEKS, said: “A heartfelt thanks to Chris and the team at Ei for their exceptional work on our modular exhibition stand. Their creativity and attention to detail have been pivotal in elevating our brand presence at key trade events.
“From the adaptable design to the interactive features, every aspect was meticulously crafted, reflecting our commitment to quality and innovation. The process was seamless, thanks to their efficient planning and logistics. Their hard work and dedication made our participation stress-free and significantly enhanced engagement with our audience.”
CEF
CEF – short for City Electrical Factors Ltd – is the UK’s largest multi-channel electrical distributor, operating a network of 390 stores and an ecommerce website.
Ei was recommended to CEF for this project by an event organiser for whom we’ve done previous work. CEF wanted to showcase its innovative range of renewables solutions to the trade at Solar & Storage Live.
We created a sustainable modular exhibition stand with custom print and cladding, and integrated LED screens and product displays embedded into its walls. It also featured a rigged overhead banner branded with reusable graphics, a driving simulator game, bespoke bar furniture for informal networking and custom flooring.
We had to build the stand around one of the exhibition hall’s supporting columns, making a feature of this by extending an LED wall around it to maximise the visual impact.
The stand made a memorable impression thanks to how it looked. Its distinctive pattern and interactive video content created a sense of fluidity within the stand that drew people in as soon as they entered the venue.
CEF’s on-stand team was kept busy throughout the two days with a constant stream of visitors and enquiries, while the driving simulator proved to be a big draw and a crowd favourite.
Mike Gadd, Renewables Division Director at CEF, said: “Solar & Storage Live is always a busy, bustling event with plenty of people interacting, so we had to do something out of the ordinary to capture people’s attention. Standing out in a crowded exhibition hall and making an impact on visitors is a challenge at every event we attend, but the stand Ei created for us really helped to put us on everyone’s radar.
“The concept of the stand was well thought out, and the design was executed perfectly. The unusually-shaped video walls looked so different from anything else, while the interactive game proved a real hit, drawing people in and keeping them on the stand.
“Chris and the Ei team took care of everything for us on the day, so we didn’t have to worry about a thing, which was just as well, as our renewables team was kept busy the whole time by the number of people visiting us. We adored the stand and can’t wait to see it again at our next show.”
Making the most of Solar & Storage Live
Exhibiting at Solar & Storage Live offers a fantastic platform to showcase your brand, products or services. To get the most out of your investment, it’s crucial to take advantage of all the opportunities the event provides. Here’s how you can maximise your exhibition experience:
Network like a pro
Solar & Storage Live brings together diverse professionals from across the renewable energy sector. So, maximise your attendance by actively networking.
The event often organises mixers and social events, providing relaxed settings for making connections. During quieter periods, encourage your team to visit other stands and engage with fellow exhibitors. Consider hosting a small gathering at your stand for your key clients or prospects.
Solar & Storage Live also offers a comprehensive education programme. Review it in advance, identify relevant sessions, and ensure your stand is adequately staffed to allow team members to attend. Engage with speakers, ask questions and contribute to discussions to position yourself as a thought leader in the field.
Hammer your socials
Amplify your presence at Solar & Storage Live through social media. Develop a content calendar for before, during and after the event. Include teasers of your stand, live updates and post-event highlights.
Use official event hashtags to increase visibility and join the broader conversation. Post photos and videos from your stand, capturing visitor interactions and product demonstrations. Follow and interact with other exhibitors, speakers and attendees on social media to build relationships.
Consider organising a contest that encourages visitors to share content from your stand, expanding your reach. Active social media engagement complements your physical presence, helping forge valuable connections and maximise your exhibition investment.
Don't forget to follow-up
Prompt follow-up can transform event leads into valuable business relationships.
So, make initial contact within 48 hours while your brand is fresh in visitors’ minds.
Sort your contacts based on interest and potential value. Personalise your outreach by referencing specific conversations about solar technologies or storage solutions from the event.
Share relevant information, such as product specifications or case studies that address each lead’s specific interests in renewable energy.
Whether scheduling a meeting, arranging a product demo or sending a quote, establish a clear path forward for each promising lead.
Measure ROI
Evaluate your Solar & Storage Live participation by setting clear, measurable objectives beforehand. Track metrics such as leads generated, meetings held and social media engagement.
Compare the cost of exhibiting against potential revenue from new leads. Don’t forget to assess the qualitative factors like brand exposure and industry insights gained.
Monitor long-term outcomes, including new partnerships formed and contracts signed as a result of connections made at the event.
Use surveys to gather feedback from staff and visitors about your stand’s effectiveness.
A comprehensive approach to measuring ROI will help you understand the full value of your participation and inform strategies for future renewable energy exhibitions.
Plan for future exhibitions
Use insights from Solar & Storage Live to enhance your strategy for future shows. Gather feedback from all staff who attended, discussing what worked well and areas for improvement. Review visitor comments about your solar and storage solutions.
Keep an eye out for announcements about the next Solar & Storage Live event. Early booking often secures better stand locations and rates. Begin planning well in advance to implement improvements and create an even more impactful presence.
Consider how you can showcase your latest innovations in renewable energy technology. Remember, successful exhibition planning is an ongoing process, so use each event to drive your business forward in the dynamic solar and storage industry.
Frequently asked questions
Got a question about exhibiting at Solar & Storage Live? Check out our FAQ below for more information:
Are there any restrictions on stand design?
While creativity is encouraged, all stand designs must comply with the venue’s health and safety regulations. Height restrictions and other specific rules can be found in your booking information from the event organiser.
Can I take photos or film at my stand?
Yes, you can photograph and film your own stand. However, if you plan to film in public areas or other stands, you’ll need to obtain permission from the venue. Visit this page for more information about filming and photography permits and complete the application form. Please allow up to three working days for your application to be reviewed and approved. Your team may need to present your permit and a form of ID to the ExCeL security team before photographing or filming.
What accommodation options are available near ExCeL London?
There are several hotels within walking distance of ExCeL London, catering to various budgets. To check availability and rates, visit www.excel.london/exhibitor/hotels.
What catering options are available for my stand?
All food and drink consumed on-site must be purchased from the retail units at the venue, except for items brought by individuals for personal consumption only.
Stand and hospitality catering at ExCeL is provided by ExCeL London Hospitality (ELH), the venue’s official in-house caterer. They offer a range of options, from simple refreshments to full hospitality packages, which can be delivered directly to your stand. Exhibitors aren’t permitted to bring their own alcohol, soft drinks or food to the venue.
What are the parking options at ExCeL London?
ExCeL London offers on-site parking for cars and small vans up to 1.9m high, with more than 2,000 parking bays, 88 blue badge spaces and 60 cycle racks on-site. Parking costs £25 per vehicle, per entry, per day, with some exceptions. For larger vehicles, there are designated areas in the marshalling yard. Booking your parking online is the only way to guarantee a parking space. There’s an £80 fine for parking in a disabled bay without displaying a valid disabled badge.
What Wi-Fi options are available at the venue?
ExCeL London provides free Wi-Fi suitable for basic browsing and email. For more demanding internet needs, you can purchase dedicated connections through the ExCeL website.
Will I have to pay ULEZ?
ExCeL London is located within the Ultra Low Emissions Zone. Click here to check whether your vehicle is subject to the ULEZ charge and find out how to pay.
How can Exhibit Interactive help you get ready for Solar & Storage Live?
Exhibiting at Solar & Storage Live offers a prime opportunity to position your brand at the forefront of the renewable energy industry, forge valuable connections and gain crucial insights to drive your business forward.
A creative exhibition design agency specialising in bespoke and modular exhibition stands can help you make a lasting impression at Solar & Storage Live. That’s where Exhibit Interactive can help.
Your exhibition stand is a powerful tool for communicating your brand’s commitment to sustainable energy, showcasing your innovative solar and storage solutions and connecting with key industry players.
Our experienced designers, project managers and installers work collaboratively to bring your vision to life, translating your unique needs into stunning, functional exhibition spaces that align perfectly with your brand and objectives in the renewable energy sector.
Whether you’re a first-time exhibitor at Solar & Storage Live or looking to refresh your presence, partnering with our experts can help you achieve your goals. Reach out today to learn how.
