VISUfarma at RCO Congress
The Client
VISUfarma UK is part of VISUfarma, a pan-European ophthalmic pharmaceutical company bringing eye health products and treatments to patients across more than 20 countries.
It develops and distributes a broad portfolio of products sold through eye care professionals, covering dry eye, eyelid hygiene, blepharitis, glaucoma, retinal health and food supplements. Its recent UK launches include two new additions to its dry eye range.
VISUfarma is also a carbon net-zero and plastic neutral company, reflecting its commitment to sustainability alongside patient eye health.
The Project
Our Creative Director, Joe, led this project.
VISUfarma asked us to create a bespoke exhibition stand for the Royal College of Ophthalmologists (RCO) Annual Congress, held at Manchester Central Convention Complex in May.
The four-day scientific conference brought together more than 1,000 delegates, including consultant ophthalmologists, optometrists and other eye care professionals from across the UK. The programme covered a wide range of emerging topics in ophthalmology, from advances in surgical techniques to the growing role of AI and OCT technology in NHS clinics.
For VISUfarma, the event offered a valuable opportunity to showcase its product portfolio to a highly engaged clinical audience.
The Solution
We used the BeMatrix modular system to create a stand with soft, curved edges that echoed the teardrop shape at the heart of VISUfarma’s branding.
Integrated LED lighting strips traced the stand’s curves, drawing visitors’ eyes around the space and creating a flow from one area to the next. Behind the curved front screen, an integrated storage unit kept the stand clutter-free throughout the show.
Two built-in LED screens played corporate content, introducing new products and giving VISUfarma’s team a talking point with visitors. Bar-style seating at one side of the stand gave the space a relaxed, informal feel for quick chats, while lower seating at the other side allowed more formal conversations.
We also built three custom-built display plinths, each with a clear, illuminated Perspex case, to let VISUfarma showcase its products without visitors needing to handle the items.
The Impact
The stand gave VISUfarma’s team a strong platform for conversations with consultants, optometrists and other eye care professionals throughout the four days. Its striking appearance drew people in from across the hall, while the display plinths gave visitors a reason to stop, offering natural openings to talk about the products.
The mix of seating styles meant the team could move between quick introductions and longer, more detailed discussions with clinicians.
Booked for a two-day build, the stand was ready in a day and a half, giving VISUfarma’s team extra time on the stand to prepare before the event opened.
Testimonial
“Working with Joe and the ei team on our stand for the RCO Congress was a brilliant experience from start to finish. They understood our brief and executed it perfectly. The curved design and lighting really captured our brand, creating a nice visual flow across the space that tied everything together.
“The plinths worked exactly as we needed them to. We could showcase our products without worrying about them being handled.
“The installation was also hassle-free. Having the stand finished early meant our team had extra time on it before the event opened, which made a real difference to how prepared we felt on the day.
“We’d happily work with ei again.”
Jo Jarvis
Senior Global Marketing Manager, VISUfarma