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To charge or not to charge?

To charge, or not to charge? That is the question.

Charging for design work is a topic of intense debate across the events industry, with some agencies in one camp and some firmly in the other. Like all the big issues, things are not entirely black and white. So many nuances and considerations bring shades of grey to the conversation.

While some agencies say giving away stand designs for free helps them attract and retain more customers, others believe that charging for design helps build stronger relationships, with more trust, commitment and understanding on both sides. And then there’s the commercial question – creativity, knowledge and technical expertise are valuable commodities, so giving them away for free – in most instances – doesn’t make good business sense.

Here we take a closer look at some of the reasons why some events agencies – and we include ourselves here – charge for design work… 

Our work is valuable

As a creative, design-led business, we have vast expertise in creating memorable brand experiences for our clients. We approach every project we work on with a challenger mindset, so it’s always about getting the best results for the client and helping them make a memorable impact on their audience.  

It’s not about working to a set template or formula like you often find with shell scheme or system stand designers. It’s more about using your event space as a blank canvas on which to create something unique, engaging and inspiring.

So, when you choose Exhibit Interactive as your event partner, you get more than just templated designs for a system stand that you can easily get elsewhere and mean your stand looks like everyone else’s.  

Instead, you get the benefit of collaborating with our expert creative team to achieve your event objectives in unique and innovative ways.

We value our skills, expertise and the work we do, and we’re not afraid to charge accordingly.

So, while we don’t compete on price, we do compete on value. While we’re not the cheapest on the market, we punch well above our weight in terms of value for money and return on investment.

It helps collaboration

The events and exhibitions industry is crying out for a new approach and some fresh thinking. With more traditional exhibition stand builders and designers, you tell them what you want, and they’ll create it for you.

At Exhibit Interactive, we take a different approach. As your strategic events partner, we’ll help you look at your events presence differently. We’re a collaborative consultancy focused on making a meaningful difference to your business by helping you get the most from your investment in – and presence at – exhibitions and events.

For us, it’s not about taking a brief and creating a design based on what you think you want. It’s more about taking you on a journey to understand your business and objectives, then creating an innovative, immersive, interactive and inspiring solution to help you achieve your goals.

Collaboration is a two-way street. Charging for design helps us demonstrate to you that we’re confident in our abilities, while giving us peace of mind that you believe in what we do and are as committed to the relationship as we are.

It’s about more than just design

When you choose Exhibit Interactive as your creative events partner, you’re getting more than just a stand builder.

We don’t do plain. We don’t do boring. We’re not confined by convention or dimensions. Every project we work on is about bringing ideas to life and making a memorable impact.

So, while design is important, it’s about more than that. It’s about being creative in how we interpret your brief. It’s also about using our knowledge, experience and technical expertise to solve any logistical challenges you may not have thought of.

All that thinking, creativity and innovation goes into your design, which is why we can’t give it away for free. You get that, right?

It keeps your ideas safe

At Exhibit Interactive, we’re experts at bringing your ideas to life. We’ll work with you from day one to understand your brand and objectives and how you want your stand to look and feel, before using that insight to develop a creative concept you can be proud of.

While we’re happy to provide sketches or loose visual representations of how your finished stand might look, we’re fiercely protective of the detail. Charging for these detailed designs helps keep your ideas safe by protecting the integrity of the plans. It also ensures that other – less creative or flexible – stand builders can’t create your stand without understanding the creative thought and concept behind it, or the technical specifications.

About our design process

Here at Exhibit Interactive, we see both sides of this issue and strive to be as fair as possible when pricing our projects. Of course, for the clients who put their faith and commitment in us, our design work comes as part of the overall package, but there are instances where we have to make a reasonable charge for design work to protect our business.

After everything that’s happened with the economy – and the squeeze almost every firm has felt – over the past two years, you’re surely with us on this one, right?

The thing to remember is, Exhibit Interactive is not just a bog-standard stand builder. We’re a creative events design agency that helps businesses and event organisers deliver immersive and interactive brand experiences.

We’re a collaborative and strategic events partner. Our design-led approach to what we do means we can build some of the most creative, interactive and sustainable exhibition stands on the market, whether they’re system or bespoke.  

We’ve worked in the live events space for a very long time. We know what works and what doesn’t, and we use our creativity and technical insight to deliver the right solutions for our clients.

So, it’s safe to say that design is important to us.

It’s an integral part of what we do and the value we add to every project we work on which is why we can’t give designs away for free. We do guarantee, though, that what you get in return makes placing your investment, commitment and faith in us extremely worthwhile

Give Exhibit Interactive a call

At Exhibit Interactive, we’re passionate about helping you take a different approach to events and exhibitions, to deliver an engaging and inspiring experience to your audience.

Whether you’re looking to increase sales, build brand awareness, drive audience engagement or something else, we can help. Whatever your needs, from initial concept sketches to graphic design, working drawings and CAD layouts, we harness the potential of technology to help bring your brand to life and inspire your audience.

Without good design, your ideas will never take on a life of their own. We can help you make it happen. 

Unfortunately, though, there’s no such thing as a free lunch, but hopefully, after reading the above, you’ll understand why, in some instances, we do have to charge for designs. So, if you want to make an impact at your next conference, exhibition or trade show and try a different approach, give us a call today.  

We're recruiting

An exciting opportunity to join our growing team

We’re looking for a practical, creative and hands-on Project Manager & System Installer.

If you have the creativity, technical skills and enthusiasm to deliver your best to us and our clients, we’d love to hear from you.