Oticon at the British Academy of Audiology Annual Conference 2026
The Client
Oticon is one of the world’s biggest hearing aid makers, with headquarters near Copenhagen. It’s part of the Demant group.
Hans Demant started the business in Denmark in 1904. His wife had hearing loss, and he wanted to help her live a fuller life.
More than 120 years later, Oticon’s hearing aids are built around its BrainHearing approach, which supports the way the brain makes sense of sound. Its range covers adults and children, and its latest devices use AI-powered sound processing and sensors that adapt as listening needs change.
The Project
Our Client Services Director, Chris, led this project.
Oticon came to us on a recommendation from Specsavers, one of our longest-standing clients. This was our first project together.
The brief was clear. Oticon wanted a stand that would make an impact on the show floor and put its latest hearing technology in front of delegates. It needed space to show off different parts of the range, plus something to get people involved.
The stand was for the British Academy of Audiology (BAA) Annual Conference 2026, held at the Liverpool Experience Campus in October. It’s the UK’s biggest gathering of audiology professionals. For a manufacturer like Oticon, it’s a chance to meet the audiologists who recommend and fit its hearing aids every day.
The Solution
We designed an open stand with three tall towers, using the beMatrix modular system with bespoke elements. Rather than one big screen at the back of the stand, we split a huge LED screen across the fronts of the towers, with brand video playing across them. Around each tower, we added bespoke display plinths with timber slat fronts, floating shelves and glass domes, each showing a different part of the product range, with space between the towers for visitors to walk through and browse.
The other sides of the towers carried custom-printed large-format graphics with stretch fabric infills.
A digital touchscreen built into the largest tower ran an interactive wordsearch game. Players raced to find three Oticon product names, and a leaderboard showed the fastest times.
The Impact
It was one of the most striking stands in the conference hall. The LED towers could be seen from across the floor, and they pulled delegates in from the aisles.
Splitting the video across three towers became the big talking point. Plenty of people stopped to watch, then wandered between the towers for a closer look at the products on display. That made it easy for Oticon’s team to start conversations. Many delegates lingered at the display cases to see the hearing aids up close.
The wordsearch got competitive, too. Players came back to shave seconds off their times, and the leaderboard filled up as the show went on.
Testimonial
“We’d heard great things about ei from previous conferences they’d worked at, but you never quite know until you work with someone. We needn’t have worried.
“Chris and the team took our brief and came back with ideas we’d never have thought of ourselves.
“Our stand felt bold and modern, but it never shouted over the products, and our hearing aids looked fantastic.
“The build was smooth, the team were a pleasure to deal with, and it reflected our position as technology leader in a room full of audiologists. We’d happily work with ei again.”
Gillian Lockhart
NHS Marketing Manager, Oticon UK