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How modular exhibition stands are revolutionising the events industry

Modular exhibition stands are revolutionising the events industry. It’s a bold claim, but a trend we’re seeing come closer to the fore.  

Face to face marketing at events and exhibitions remains one of the best ways to engage your audience, attract new customers and showcase your brand’s personality.

While digital, online and interactive platforms have seen a growth in popularity over the past couple of years – accelerated, no doubt, by the COVID pandemic – you still can’t beat putting your business directly in front of your target audience at a physical exhibition or expo.

However, the world of events has changed significantly over the past few years, with innovations in digital marketing and new technologies enabling businesses to reach their customers in new, exciting and cost-effective ways. This has placed increased pressure on marketing and events teams to maximise every penny they spend to ensure results.

Exhibiting at a trade show, conference or expo often represents a big investment. The challenge for marketing and events professionals lies in creating an exhibition stand that makes a memorable impact while delivering on leads, sales and customer engagement.

Pre-COVID, when budget pressures weren’t as tight, it was easier to commission a high-end, design-led, bespoke exhibition stand to suit your needs.

But the world has changed. Events and marketing budgets are being trimmed. Businesses remain cautious as the post-pandemic economy continues to open up, and there’s a greater desire for brands to be more environmentally and socially responsible. It means that, in many cases, people are looking for alternatives to traditional custom-built exhibition stands.

Modular exhibition stands can fit that bill. They are perfect if you’re looking for a solution that:

Is long-term, sustainable and can be reused at different events

Looks like a bespoke stand but doesn’t cost the earth

Is easy to build, take down and transport

Can be adapted to different booth or shell scheme sizes

Here, we take a closer look at the benefits of modular exhibition stands and why we think they are revolutionising the events industry.

Bespoke vs modular is not an either/or choice

It’s important to stress that we’re not knocking custom build stands here. They will always have a role to play in the world of events, particularly for brands who have the budget and time to plan an exhibition presence that makes them stand out from the crowd.

Bespoke stands are still perfect for one-off events where budget isn’t an issue, and you’ve got six months to plan it in. But, with the cost of materials – such as MDF and laminate – rising and a shortage of skilled labour due to talented people leaving the sector due to Brexit and COVID, planning a bespoke stand too close to an event can be fraught with difficulty, not to mention costly.

They are also often out of reach for smaller businesses with limited marketing budgets, especially when time is of the essence.

By their very nature, bespoke stands are more expensive and time-consuming to create. While they undoubtedly look impressive and make a real impact, they can be restrictive and have a limited shelf life. That’s because they tend to be designed around a specific space or for a single event, so can’t be reused at other events with different size or shape requirements.

Modular exhibition stands, on the other hand, are much more accessible, even to the smallest businesses or events teams who are looking to maximise their investment over the long term.

They provide a speedy, sustainable and cost-effective alternative to brands looking to make a memorable impression at events without breaking the bank. They are ideal for businesses that attend multiple events but don’t have the money – or time – to create a bespoke stand for each one.

One of the reasons why modular exhibition stands are more affordable than bespoke stands is because the components they’re built with are manufactured in bulk. By comparison, each part of a bespoke stand is usually manufactured separately, depending on the design.

Modular exhibition stands are highly portable, quick and easy to install and take down, and can be configured to suit a wide range of footprints. They can be adapted and reused for most events, even those with different stand sizes. You can just add or remove individual modules to suit your space.

This makes the lifetime value and return on investment in a modular exhibition stand much higher than bespoke stands, which are often scrapped after just one or two uses.

Best of all, you can still create vibrant, high-impact designs with a modular exhibition stand to help you deliver an event experience that inspires your visitors, most of whom won’t be able to tell – or even care – that your stand is not bespoke.

The benefits of modular exhibition stands

Modular exhibition stands are an increasingly popular choice among businesses that want to maximise their events budget and create a professional image without the cost and hassle of developing a bespoke stand. They offer many benefits, including:

Creativity

One of the big advantages of modular exhibition stands is they give you plenty of licence to get creative. The stands themselves provide a blank canvas to help you showcase your brand in the best light. But by incorporating elements like bespoke furniture or digital technology, you can give the impression of a custom-made stand without the price tag.

It’s also a far better alternative to booking a shell scheme space and then turning up with a few branded roller banners or pull-up stands. With a modular exhibition stand, you can make the most of your space and maximise your presence without having to invest in a bespoke stand.

Ease of use

There’s no getting away from the fact that modular systems are so easy to use when compared with other types of exhibition stand.

For a start, they’re quick and simple to install and disassemble, and store when not in use. The main components slot together to form solid temporary structures which can be branded however you please. This helps installation teams work to tight deadlines and reduces hassle – and cost – when it comes to transport and logistics.

It’s also easy to replace individual elements of a modular exhibition stand if they break or suffer general wear and tear. This means that you don’t have to replace the whole stand if one component needs repairing. You can just swap the old part for a new one. 

Flexibility

As their name suggests, modular exhibition stands are built using a modular system of components. They are temporary structures that can easily be adapted to meet new dimensions or functional needs. They are easy to reconfigure to different shapes and sizes without sacrificing their look and feel. You can incorporate a host of additional elements, including branded displays, interior walls, storage or admin areas, or extra floorspace that can be tailored to the different events you attend.

Reusability

Because modular stands are system-based, they can be reused again and again. Depending on the event and your requirements, they are quick and easy to build into different shapes and sizes.

And if you update your brand, messaging or visual identity, it’s not a problem. Once you’ve invested in a modular system, it’s easy to re-skin it with new creative, which means you can use the same basic system for many years, and just update the design and visuals whenever you need to.

Sustainability

We’ve spoken before about the importance of sustainability in the events world, and this is where modular exhibition stands come into their own. The distinct advantage they hold over other stand types is that they are not intended as a single-use item. They represent a better long-term investment.

Many of the materials they use are recyclable or from sustainable sources too, which means that even after a long service life, they can either be repurposed or recycled to minimise waste and reduce their environmental impact.

Why the future is modular

Exhibit Interactive can create a modular exhibition stand to help you showcase your brand and business in the best light. Our system approach is quick and easy to install and can incorporate cutting-edge interactive and digital technologies to allow you to deliver an immersive experience to your visitors.

We can design and build your modular stand quickly, with minimal lead time, which means you can leave committing to exhibit at an event until just before the deadline.

We also have an extensive stockholding of modular exhibition stand components, an in-house storage facility and experienced installers, meaning we can supply, store, transport and install all our stands at very competitive rates, to provide exceptional value for money. 

To find out how we can help you make a memorable impact at your next run of events with a modular stand solution, get in touch today.

Need to geneate more leads from your exhibition stand?

Get 10 ESSENTIAL THINGS you should be doing to turn visitors in to leads.

Need to generate more leads from your exhibition stand?

Get 10 ESSENTIAL THINGS you should be doing to turn visitors in to leads.