Sustainability has rocketed up the priority list for businesses exhibiting at trade shows and events. With mounting pressure to reduce environmental impact and meet challenging CSR targets, more companies are taking a harder look at how they showcase their brands.
Traditional custom-built stands certainly create impact, but often at a high environmental cost. These impressive structures typically end up in landfill after just a few days of use, contributing to the mounting waste problem in our industry. It’s a situation that’s becoming harder to justify, both environmentally and financially.
Modular exhibiton stands are often touted as the answer, promising reusability and reduced waste.
But do they deliver on their green credentials?
Are they really as sustainable as people make out?
We think so.
But let’s cut through the greenwashing and marketing spin to look at the facts. After all, if we’re going to make meaningful changes to our exhibition impact, we need to understand what works and what doesn’t, right?
This blog explores what makes modular exhibition stands sustainable and why they deliver the environmental benefits they promise.
Why are modular stands more sustainable?
When we talk about sustainable exhibition stands, we need to consider the entire lifecycle, from manufacturing and transportation to use and eventual disposal.
Traditional stands can create significant waste. Wooden panels, custom carpentry and one-off graphics can all end up in landfill after the show.
Modular systems take a different approach. They’re designed for repeated use, with components that can be reconfigured rather than replaced. This approach isn’t just better for the environment. It makes sound business sense, too.
The environmental cost of traditional exhibitions is staggering. A single large trade show can generate tonnes of waste, equivalent to what a small town might produce in a week. Much of this comes from single-use stand materials that can’t be recycled or repurposed.
This is where modular systems really shine. Their components might be used dozens of times in different configurations before needing replacement. Instead of building from scratch for each show, you’re simply rearranging existing elements.
The storage benefits are significant, too. Modular components pack down efficiently, requiring less storage space and reducing transportation volume. Fewer delivery vehicles mean a lower carbon footprint. Some exhibitors report up to 70% reduction in transport emissions after switching to modular systems.
Think about it. One set of components can create multiple stand designs. What might have needed three different custom builds can often be achieved with a single modular system. That’s not just sustainable. It’s smart business.
Modular stand benefits
Here at Exhibit Interactive, we use two main modular exhibition stand systems –T3 and beMatrix.
The T3 system offers impressive sustainability credentials. Its aluminium components are lightweight and fully recyclable. Tool-free assembly means no power tools on site, reducing energy consumption during build-up. And because its components are designed for longevity, they rarely need replacing.
beMatrix takes a similar approach with its frame-based system. The frames are engineered for repeated use, and their precise engineering means less waste during assembly. The system’s compatibility with various graphic options allows for eco-friendly choices like fabric graphics, which can be easily recycled or repurposed.
But it’s not just about the frames. Modern exhibition stands use substantial amounts of graphics, lighting and other materials.
Fabric graphics have transformed sustainable exhibiting. They’re lightweight, pack down small and many are now made from recycled materials. Better still, they can be washed, stored and reused multiple times. Some exhibitors keep several sets for different messages or campaigns, all using the same frame structure.
Lighting has come a long way too. LED systems now provide better illumination while using a fraction of the power of traditional exhibition lighting. They generate less heat, reducing the need for cooling, and last longer. Many modular systems now integrate LED lighting directly into their frames, eliminating the need for separate lighting rigs.
Making sustainable choices
The initial investment in a modular exhibition stand system might be higher than a one-off build. But look at the long-term numbers, and the picture changes. A well-maintained modular stand can last for years, serving multiple events with different configurations. Factor in reduced storage, transportation and labour costs, and the environmental benefits come with significant cost savings.
Consider this: a typical custom build might cost less upfront but can only be used once. A modular system could – although not always – cost a bit more initially but can be used 20, 30 or even 40 times. The maths isn’t hard to work out.
Many businesses now have corporate environmental policies that demand sustainable solutions. Modular stands help meet these requirements while providing solid data for sustainability reporting. Some systems even come with environmental certification, making it easier to demonstrate your commitment to sustainable exhibiting. This isn’t just about ticking boxes. Customers increasingly expect businesses to show environmental responsibility. A sustainable exhibition presence can become part of your brand’s sustainability story, demonstrating your commitment to reducing environmental impact.
Longevity is key to sustainability, and modular systems excel here. Regular maintenance keeps components in good condition. Individual parts can be replaced if needed rather than scrapping entire structures. When components do reach end-of-life, they’re typically easier to recycle than custom build materials.
The industry continues to innovate. New materials, improved design and better production methods are making modular systems even more sustainable. Some manufacturers even offer take-back schemes, ensuring responsible disposal and recycling of old components.
Looking ahead
So, are modular exhibition stands really sustainable?
The evidence suggests they are… when chosen carefully and used correctly. They offer significant environmental advantages over traditional custom builds, from reduced waste and transportation emissions to longer service life and better recyclability.
However, perhaps the most sustainable aspect is their adaptability. As exhibition needs change and environmental standards evolve, modular systems can adapt without requiring complete replacement. That’s not just good for the planet. It’s good for business, too.
Sustainability isn’t just about being green. It’s about making smarter choices that benefit your business and the environment. Modular exhibition stands, when properly specified and managed, deliver on both counts.
How can Exhibit Interactive help?
Modular exhibition stands offer a versatile, cost-effective and environmentally friendly solution for businesses looking to make an impact at events. Their flexibility in design, ease of assembly and potential for unique branding make them an excellent choice for creating memorable and engaging exhibition spaces.
However, if you’re considering a modular stand for your next event, it’s essential to work with an experienced creative exhibition design agency that can create a stand that meets your needs and goals. That’s where Exhibit Interactive can help.
We have a proven track record of delivering high-quality modular stands for businesses of all sizes. We can help you create a powerful and memorable presence at your next event. Give us a call today to learn more.
