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Ventur Partners

The Client

Ventur Partners is a one-stop luxury corporate travel and logistics partner. Its team goes beyond simply getting its clients to their destination. Instead, by taking the time to understand each client’s business, people and complex needs, Ventur creates exceptional, seamless and tailored travel experiences every time.

It offers expert insights, outstanding customer service and travel-enhancing technology, and is the chosen travel partner of high-profile sports and production brands like England Cricket and BBC Sport. From tailored hotel packages to specialist energy and offshore fares and airline reward schemes, Ventur takes care of every detail so its clients can relax and enjoy the experience.

The Project

We were recommended to Ventur’s marketing team by the organisers of the Event Production Show.

Ventur was looking for a new events partner to advise, conceptualise, design and build a new exhibition stand to unveil its new branding at the event, which took place at the Excel, in London, in March.

The Event Production Show – which is part of International Confex and the PA Show – is one of the biggest trade shows in the events industry calendar. 

It regularly attracts hundreds of exhibitors and thousands of delegates involved in running outdoor events, including festivals, sporting events, corporate and brand experiences, and stadium/arena tours.

Ventur was there to make new connections, generate leads and give corporate delegates a chance to experience the premium service delivery and luxury it provides.

The Solution

Our solution was to create a high-end exhibition stand built on a robust modular system with a bespoke bar area. We designed the concept around a mini VIP lounge, complete with a champagne bar and networking area, to give visitors a taste of the kind of experience they can expect when they travel with Ventur.

It incorporated custom-printed, curved marble-effect walls, integrated LED screens playing corporate video and changeable graphics and flooring, which can be updated at future shows. A custom-made arch with feature lighting was installed to help maximise the floorspace while creating the intimate vibe of the champagne bar, while bespoke furniture, rugs, chairs, and serving area completed the look.

All the wiring and electrics were integrated within the stand’s walls, while the control panel for the LED display was hidden behind the bar area. Because it was a system stand, it gave the impression of a custom-build without the bespoke price tag.

The Impact

The stand made a huge impact at the event, with hundreds of invited guests and passing visitors stopping by to enjoy champagne, soft drinks, olives and pretzels in its luxurious surroundings.

Many of the visitors were extremely complimentary about the design and loved the video content playing in the background, which created a sense of movement on the stand. 

We took care of everything, from ordering the drinks and nibbles to transporting marketing materials and barware to ensure the event went without a hitch.

Thanks to our hands-on approach to project planning and management, Ventur’s team enjoyed a stress-free event, as we took care of every aspect of the exhibition stand, from installation to takedown.

Testimonial

“Exhibit Interactive were recommended to us by the organisers of the show, and I’m so glad they did!

“Our goal was to create a big impact with our new brand, showcasing a slice of what it’s like to be a Ventur customer, complete with lounge area and champagne bar of course, which Chris recommended.

“EI made sure everything from the initial brainstorming and design through to the finishing touches was a breeze. The LED screens were perfect for grabbing attention, and the whole visual of the stand was super slick, fully embodying who we are as a brand.

“But what’s more, is Chris and the team offered the most wonderful customer service, truly making my life easy at every turn – much needed when you’re strapped for resources yourself.”

Hayley Collingswood
Group Head of Marketing, Ventur Partners