The Client

Specsavers is one of the UK’s most recognisable high street brands. It’s been a family-run business for more than 35 years, working with retail partners to provide the best value optometry, audiology and other healthcare services to its customers across the globe.

It has outlets in the UK, Ireland, Netherlands, Norway, Sweden, Denmark, Finland, Spain, Australia and New Zealand, employing over 38,000 people across its 2,293 stores, support offices, manufacturing and distribution sites and supply chain.

Specsavers is passionate about innovation and manufacturing and leads the way in developing new eyecare and hearing solutions to meet its customers’ ever-changing needs and help improve their quality of life. 

The Project

Specsavers approached us to develop a concept for and deliver a bespoke sustainable exhibition stand to help it maximise its presence at Big Bang 2022, the UK’s young scientists and engineers fair.

The event, at the NEC in Birmingham, was open to young adults across the UK and aimed to engage and inspire the next generation of talent to consider embarking on a career in STEM (science, technology, engineering and mathematics). It gave an audience of thousands of 11-14-year-olds the opportunity to seek career advice from STEM employers, participate in interactive STEM-based activities and meet with real scientists and engineers.

Specsavers was one of the event’s STEM partners and was there to showcase how its optometrists and audiologists change people’s lives every day. It wanted us to create an engaging and interactive stand to reflect this and inspire its young visitors to think about a potential career in this field.  

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The Solution

Our solution was to create a visually stunning bespoke, interactive exhibition stand to reflect the Specsavers’ brand and draw in the crowds.

Its centrepiece was a huge bespoke head – in Specsavers’ distinctive green colourways – with LED screens playing eye and ear-related video content to add a sense of movement and bring people to the stand. 

The head was complemented by a lenticular display at the back of the stand, featuring printed content relating to optometry and audiology, which changed depending on the viewing angle.

An interactive touchscreen with videos, PowerPoint presentations and a ‘pairs’ game sat in front of the head, while handheld tablets with Q+As and a competition were also used to gather information from visitors in exchange for the chance to win a new iPad for their school. 

Ei created the interactive digital content for all of these.

And because stand safety and visitor numbers were considerations, we incorporated a queuing system to keep the number of people on the stand at any one time manageable and ensure the Specsavers team wasn’t overwhelmed.  

The Impact

The stand made a huge impact at the event, with hundreds of young visitors queuing up to take part on the day.

With its green colour and interactive video content, the head shape did a great job attracting visitors from all over the venue to the stand.

Once there, the Specsavers team was able to engage with the youngsters and help them take part in the interactive activities while collecting valuable information about their perceptions of the brand and their aspirations for pursuing a career in STEM, which will help shape content at future events.

Like with all projects of this size, we took care of everything, from design and build to transport and logistics, to ensure the Specsavers team could enjoy a busy but hassle-free event. 


“I would wholeheartedly recommend Exhibit Interactive. Chris and the team were absolutely great to work with from day one. They are professional, personable and supportive. Chris really listened to our brief and the plan we had for our messaging, and he and the team came back with some brilliant creative options for us.

“I was impressed with the solutions to our brief, and when it came to actioning those deigns, everything seemed to happen seamlessly! Chris kept us up to date with stand-build developments, and the communication from EI throughout the project has been excellent.

“The final product at the Big Bang STEM Fair was impressive – we had such a great reaction from the show organisers, the public and our colleagues and stakeholders. The stand design meant we really stood out in a crowded environment, and the execution was excellent.”  

Lucy Knock

Early Careers Manager – Clinical Services, Specsavers