Saint-Gobain UK at
UK Construction Week
The Client
Saint-Gobain UK is a leading force in sustainable construction, operating through renowned brands including British Gypsum, Weber, and Isover.
As part of the Saint-Gobain group, which employs over 167,000 people worldwide, its UK division specialises in designing, manufacturing and distributing high-performance construction materials.
Guided by its purpose of ‘making the world a better home’, it delivers innovative solutions that enhance sustainability, reduce carbon emissions and improve living spaces across the UK.
The Project
As a global brand with a firm commitment to sustainability, Saint-Gobain UK tasked us with creating a reusable stand to help it maximise its presence at UK Construction Week (UKCW) Birmingham.
Held at the NEC, UKCW is the largest built environment trade show in the UK. It offers unparalleled visibility for construction manufacturers and suppliers.
UKCW attracts hundreds of exhibitors and thousands of delegates every year to get insight from key industry players and discover the latest technologies and product innovations.
Our stand needed to look stunning and provide an engaging space for Saint-Gobain’s team to deliver interactive live demonstrations, presentations and product showcases across the three-day event.
The Solution
We created a simple 8m x 4m display wall using modular system components to serve as the backdrop to the open stand space. It featured seamless printed graphic displays and an integrated 80-inch LED screen that played brand video.
The stand’s main objective was to make the interactive elements the star of the show. So, we took a simple, ‘less is more’ approach with the stand design. Focused brand messaging on the display wall maximised the floor space on the stand without overwhelming visitors.
We also designed and built some custom demonstration pods and display units that could be wheeled into and out of the stand space when needed. These allowed the client’s team to deliver hands-on product demonstrations throughout the event.
As with all events, our team took care of all the transport and on-site logistics so Saint-Gobain’s team could focus on engaging with visitors.
The Impact
The stand was recognised for its innovation and engagement by winning the show’s ‘Most Interactive Stand’ award.
The display wall created a striking visual presence, embodying Saint-Gobain’s sustainable ethos through its modular, reusable design.
It proved a real hit with visitors and event organisers alike.
It balanced visual impact with practicality, maximising open floor space for demonstrations.
The adaptable layout and display units offered exceptional flexibility, while its simple construction meant less material waste.
Testimonial
“Joe and the team grasped our commitment to sustainability and translated this into a stand design that was both impactful and environmentally conscious. The modular approach means we can reuse elements at future events, maximising our investment.
“The stand’s success in winning the award was greatly helped by Exhibit Interactive’s expertise in creating engaging spaces. They managed every detail, allowing us to focus on delivering a memorable experience to our visitors.”
Richard Halderthay
Director – Brand, Digital and Communications at Saint-Gobain UK & Ireland