Rockwool UK
The Client
Rockwool UK is a leading manufacturer of stone wool insulation products. Established in the heartland of the UK, it’s championed sustainable and energy-efficient solutions for decades.
Committed to enhancing modern living, its insulation products improve energy efficiency and tackle the challenges of fire resistance, noise control and water repellence.
Rooted in core values of integrity, innovation and responsibility, Rockwool UK strives to positively impact the environment and the community. It believes in the power of stone to transform today’s buildings into tomorrow’s sustainable landmarks.
The Project
We’ve worked with Rockwool UK for several years. As a business with sustainability at its core, it strives to reduce its energy and resource consumption and carbon emissions across all its operations, including events and exhibitions.
Rockwool UK exhibits at several events each year, from big national expos like Firex and NMBS to smaller local trade shows and events at retailers and builders’ merchants across the UK. We work with Rockwool UK as a collaborative events partner, designing and delivering a variety of stands to different specifications throughout the year to help it meet its event objectives.
These range from small, reusable custom-designed pop-up displays, banners and digital solutions to modular and bespoke stands with interactive elements.
The Solution
We’ve created – and hold – an extensive inventory of branded stand elements for Rockwool UK, including custom display units, counters, racking systems, backlit logos, overhead displays and other structures, such as bespoke sound tunnels and interactive product demonstrations.
It means we can tailor each stand –bespoke or modular – according to the event, size and objectives. All the elements are reusable, which helps keep costs and waste to a minimum. We integrate interactive digital technology – such as touchscreen tables, LED walls and other tech – wherever possible.
During the COVID lockdowns, when exhibiting at physical events wasn’t possible, we created a virtual online exhibition space for the client, where visitors can view product information and engage with all the interactive elements they’d see at an in-person event. We also work closely with the Rockwool UK marketing team before every event to ensure their printed graphics are up-to-date and on-brand.
The Impact
Because we know the client so well, understand its brand and hold such a large amount of stand elements in storage, we can provide a seamless experience regardless of the event.
We work closely and collaboratively with Rockwool UK to bring its concepts to life with creative designs and sustainable solutions specific to each event.
We also take care of all their logistics, from design and build to transport, installation and storage.
It means that Rockwool UK’s sales teams just have to turn up to each event, safe in the knowledge that their stand will be set up and everything they need will be there on time, so they can focus on engaging with visitors, making connections and nurturing sales leads.
Testimonial
“We’ve had the pleasure of working with Exhibit Interactive on numerous projects over the past five years.
“Their dedication to creating sustainable, innovative and engaging exhibition stands is commendable. Not only do they deeply understand our brand and values, but they also consistently go the extra mile to ensure our objectives are met.
“From interactive digital technology to tailor-made stands, their solutions always help our messaging resonate with the audience. Their holistic approach, managing everything from design to logistics, ensures our team can focus on what’s crucial – our customers.”
Matt Bromley
Marketing Director, Rockwool UK