Bespoke exhibition stands for Newmedica
The Client
Newmedica is a leading provider of NHS-funded and private ophthalmology services. It operates a network of eye clinics and surgical centres across England, dedicated to helping people protect their sight so they can get back to doing what they love.
It was founded by a former eye patient and a leading ophthalmology consultant, who teamed up to transform the patient experience and deliver the best care possible.
Everything Newmedica does is driven by a commitment to deliver personalised patient care. Its vision is to change lives through better sight and vision and make a positive difference by understanding individual patients’ needs and offering personal care and reassurance throughout the process.
The Project
We’ve worked with Newmedica before. On the back of our successful collaboration, it tasked us with creating two bespoke exhibition stands to help it make an impact at the 100% Optical trade show, and a seminar and expo for Specsavers partners and associates.
100% Optical, which took place at Excel London, is the UK’s largest optical event, attracting more than 10,000 UK and international visitors and over 250 exhibitors. Organised in partnership with the Association of Optometrists, it provides a platform for professionals to source the latest eyewear, contact lenses, technology and solutions for their businesses and network with fellow industry peers through one-to-one meetings and seminars.
And the Specsavers event at the International Conference Centre in Birmingham gave suppliers the chance to showcase their latest innovations to Specsavers colleagues from across the UK.
The Solution
Our brief was to create a distinct stand for each event. 100% Optical is the biggest event in the industry calendar, so Newmedica wanted a multifunctional bespoke stand which had a hospitality area for networking and entertaining guests, along with interactive elements to showcase its latest technologies.
We created a large, open stand space with comfortable bespoke seating and pergola-style wall and roof slats to create a semi-private hospitality area to one side of the stand. The other side featured virtual reality headsets allowing visitors to take part in a simulated cataract surgery experience. We also created an array of different-sized LED screens, displaying logos and VR content when the headsets were in use, and a bespoke animated eye icon when they weren’t. The stand’s interior also featured a custom-made ‘pick & mix’ sweet store.
For the Specsavers event, we opted for a retro-themed bespoke stand with Rubik’s Cube seats and Space Invaders-inspired graphics. In collaboration with our partners, we also created a bespoke ‘Cell Invaders’ arcade machine, giving delegates a chance to relive their youth by playing the game and trying to prevent alien cells from attacking and destroying an eye lens.
A custom-printed back wall featured key corporate messages, while an interactive touchscreen displayed digital content showcasing Newmedica’s locations and its latest marketing campaigns and videos.
The Impact
The bespoke exhibition stands made a significant impact, showcasing Newmedica’s commitment to innovation and patient care.
At 100% Optical, the multifunctional stand provided a comfortable networking space and engaging interactive elements. This immersive approach allowed visitors to gain a deeper understanding of Newmedica’s expertise and cutting-edge technologies.
Meanwhile, the retro-themed stand at the Specsavers event created a memorable and enjoyable experience for delegates while effectively communicating key corporate messages.
Both stands successfully represented Newmedica’s brand identity and demonstrated its dedication to transforming the patient experience through personalised care and state-of-the-art solutions.
Testimonial
“Working with Exhibit Interactive again was an absolute pleasure. Chris and the team’s creativity, innovation and attention to detail were outstanding, resulting in stands that perfectly represented our brand and values.
“The multifunctional design at 100% Optical provided an inviting space and showcased our latest technologies, while the retro-themed stand at the Specsavers event was engaging and informative.
“Exhibit Interactive’s ability to understand our vision and translate it into captivating, impactful designs was truly impressive. Their professionalism and dedication made the entire process seamless, and we couldn’t be happier with the outcomes. We look forward to future collaborations.”
Paul Futers
Marketing Manager, Newmedica