ABB Group at CEF Live
The Client
ABB Group is a global leader in electrification and automation solutions that enable a more sustainable and resource-efficient future. Its innovations connect engineering know-how with digital technology to optimise how things are manufactured, moved, powered and operated.
Its products, systems and services increase energy efficiency, reliability and productivity for industrial, utility and infrastructure customers across a broad spectrum of sectors. Building on more than 130 years of excellence, ABB Group has operations in more than 40 countries and 105,000 employees worldwide, all committed to driving innovations that accelerate industrial transformation.
The Project
CEF Live is the UK’s premier trade show for electrical contractors, boasting an exciting programme of tech talks, exhibitions and high-level networking opportunities.
It brings installers, suppliers, buyers and wholesalers together to discover the latest products, solutions and industry updates and expand their networks. More than 85 top brands were at this year’s two-day show at the NEC in Birmingham to meet delegates and make deals.
ABB tasked us with creating a visually appealing exhibition space to showcase its latest electrification product innovations and display a state-of-the-art electric racing car from the Formula E World Championships, which ABB sponsors.
The Solution
ABB engaged with us following our presentation to exhibitors at the CEF Live suppliers’ event in January. It wanted a simple modular stand with bespoke elements to host live product demonstrations, conduct informal meetings with delegates and promote its brand message.
We created an open two-sided stand using the T3 system as its backdrop, with custom-printed graphic walls and display pillars. The stand featured an LED screen playing corporate brand video, a seating area for networking, and a clear L-shaped display case which doubled as an interactive reception/welcome desk.
The stand’s focal point was a Formula E car hooked up to an EV charging station that sat in front of a branded wall panel promoting a competition to win two tickets to the forthcoming London E-Prix race meeting. We also created a large freestanding 3D model of ABB’s logo for the front of the stand, to entice visitors.
The Impact
Our stunning modular stand gave ABB a strong and prominent presence at the event, attracting attention from every corner of the exhibition hall. It enabled ABB to leverage the power of visual appeal, interactivity and effective brand messaging to leave a lasting impression on attendees and drive interest in its solutions.
The impact was resounding. It provided ABB with an unparalleled opportunity to showcase its products in the best light, reinforcing its position as a global leader.
Our meticulous project planning and management ensured a seamless installation process. Most of the stand’s components were reusable, generating minimal waste.
And our attention to detail and efficient execution allowed ABB’s team to enjoy a stress-free event experience, so they could focus on engaging with delegates and making meaningful connections.
Testimonial
“Working with Exhibit Interactive on our exhibition space for CEF Live was a great experience. Chris and the team’s creativity and attention to detail brought our vision to life in a visually captivating way.
“From the bespoke design elements to the seamless installation process, EI demonstrated professionalism and expertise at every step. The stand’s impact was undeniable, drawing in visitors and effectively showcasing our latest innovations and messaging.
“We’re grateful for their dedication, which allowed us to make the most of our time at the event and solidify our position as an industry leader.”
Emma Hamlett
Marketing Communications Specialist, ABB Group