Make a real impact on your visitors by interacting with them in new and unexpected ways, using the latest proximity marketing technology.
Bring your interactions to life
Handheld smart technology has made profound changes to our everyday lives and has opened a wave of new avenues for the businesses to interact with their customers and potential buyers.
With everyone seemingly carrying a smartphone in their pocket or handbag, the potential to reach out to them with tailored content that’s personal to them is huge. From easier targeting to improved engagement and increased retention, proximity tools enable businesses to enhance their interaction with visitors and deliver a meaningful and memorable brand experience.
Enhance your brand touchpoints
Proximity tools make it easier to introduce new, highly targeted brand touchpoints into your customer journey. This advanced technology works by transmitting wireless, low energy Bluetooth signals to smart devices nearby. It can be used to connect and transmit information to customers and visitors, making location-based searching and interaction easier and more accurate.
In the context of exhibitions and events, this means exhibitors can deliver incentives and promotions to people nearby instantly, to boost engagement, drive footfall, start those all-important conversations and create unique and relevant experiences which prompt users to action.
Engage instantly with the people around you
Proximity marketing solutions to enhance your customer interactions
Proximity beacons are inexpensive and quick and easy to install, meaning you can add an extra dimension to your visitor experience without breaking the bank. They open a new level of engagement that can be personalised to your visitors’ location and tastes, to provide an experience that’s unique to them.
Promotions or information can be sent out via a targeted push notification when relevant attendees draw near to your stand. They can help to draw attention to your presence and give them a reason to stop at your stand for a look or a conversation.
From events and exhibitions to brand marketing and product launches, we’ve helped many clients to create memorable experiences for their customers. Check out our case studies to find out more.