We wanted to keep the stand design open to allow visitors to interact with the numerous products that were on display. High level branding was suspended from the venue ceiling to allow for this. Having more space allowed us to include a seminar area where visitors could hear from the experts at Celotex talk about the latest industry topics.
We designed in a mix of both real and digital product displays to reflect that Celotex are an innovative company. We used Augmented Reality (AR) and Virtual Reality (VR) to create interactive experiences.
Celotex have loads of great informative content both printed and digital. So we loaded most of it on to a touch table to allow Celotex to show it in an interactive way. The touch table acts as both a digital library and a great gathering point to talk to visitors. Celotex used our free to use contact form on the screen to collect visitor information and requests.
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