The Exhibition Stand of the Future revisited

Back in 2012, while at my previous job, I was asked by a PR agency to design what I thought an exhibition stand would be like in 5 years’ time. He wanted to try and create an online conversation to help with SEO. As we approach 2017 I am taking […]

Read More

What draws a visitor to an exhibition stand?

What draws a visitor to an exhibition stand? I recently saw a competitor’s website where a customer of theirs was praising how their exhibition stand was ‘creating a buzz’. Really? No physical display structure consisting of a branded wall and product plinths is going to create a buzz. Even if […]

Read More

The rise of Proprietary Events

As the name suggests, a proprietary event is an exclusive event that is owned and controlled by you. An event that is far away from the competitive exhibition hall. By focusing on only one company or brand, distractions from competitor and sponsor messaging are removed from the equation. As a […]

Read More

Getting more from your investment in BIM

Building Information Modelling (BIM) is an intelligent 3D CAD model based process that equips architecture, engineering, and construction professionals with the insight and tools to more efficiently plan, design, construct, and manage buildings and infrastructure. The leading software used is Revit and is part of the Autodesk family of software. […]

Read More