Exhibit Interactive, known as EI, are an event technology business which started out less than two years ago with a virtual address in Coventry, has just moved to new premises at Blackminster Business Park in Evesham.
Previously based at Pure Offices’ in Warwick, ei moved to its new home earlier this month as it looked to house its growing collection of immersive technology equipment, and provide for future expansion within its team.
Creative Director and Co-founder, Joe Ashton made the decision to help set up the business when he saw the direction the events industry was heading. With less focus on large, single use stands at big trade shows and more on immersive technology, reusable modular stands and proprietary conferences, ei has been able to grow its portfolio to more than a dozen clients and is looking forward to an increase of more than 100% on last year’s turnover.
Joe said: “Having worked in the exhibition and events industry for 25 years, I’ve seen how expensive single use stands, piles of printed marketing literature and bored sales people achieve nothing for visitors. ei has been set up with a focus on immersive technology. Engaging customers in a company’s brand or product by enabling them to experience it through tech such as augmented and virtual reality, touch tables and 360o filming. This is technology which makes people say ‘Wow!’. The exhibition stands which might provide the backdrop to this experience are just that – a back drop. They’re inexpensive, reusable, but professional and on brand.”
EI has a small team of office-based staff but the company’s approach has been to focus on the business, keeping overheads low and bringing specialist support in as and when it’s needed. Joe continued: “Our focus is on finding the right people to work with us when we need them and making sure we deliver, and exceed, our clients’ expectations. I have a team of about 10 trusted suppliers from accountants and logistical support, to PR and design. We probably do need a few more permanent staff and our new office will allow for that growth, but this move has really been about giving us a much bigger area to demonstrate the technology we work with – and that’s what EI is all about.”
Projects to date for EI include a virtual reality (VR) flood management experience for Wavin, an augmented reality (AR) app for an international drinks dispensing business Manitowoc and a ‘Minority Report-style’ touch table for builders’ merchant Jewson. The Company has also recently produced VR experiences for international building materials company Saint-Gobain – both of which were showcased at the recent Ecobuild trade exhibition in London this month.
Joe continued: “In 2012 I wrote a presentation which predicted what the events industry would be doing in 2017. I talked about AR, the usability of social media and the end of printed literature. Many of my predictions have come true but I missed the benefits that modular stands offer and the growth we’ve experienced in VR. I’m pleased to say though that ei is riding the wave and fingers crossed, moving to new bigger offices is just the start of our success.”
Visitors to EI’s showroom can experiment with VR, AR and multi-touch.
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