For this year’s Ecobuild (March 7th to 9th), event technology business exhibit interactive (ei), has created experiences for two of its clients which will enable visitors to explore their products using virtual and augmented realities (VR and AR) – and the stands both have one thing in common…
ei has designed both stands as reusable, modular systems which can be built again and again at trade shows and proprietary events. Nothing over the top, or big and brash, but professional and on brand, allowing the technology on each to engage visitors and be the star of the show.
At stand C143, visitors will need to hold on to their stomachs and have a head of heights when they experience a brand new VR adventure for PIR insulation manufacturer Celotex, which is set in a domestic loft. And for those who want to experience an AR world, the ei team has designed an app which works by holding a smart phone or tablet over a neat little pop-up house. By simply rotating the model, visitors can explore different products from the Celotex range, gaining a far better understanding than they ever could from a printed or online brochure.
Moving across to C144, ei will once again be setting up Saint-Gobain’s popular MULTICOMFORT stand. This includes a demonstration zone for Oculus Rift VR technology, giving visitors a virtual experience of one of four MULTICOMFORT holistic building environments.
Joe Ashton, ei creative director, said: “Saint-Gobain and Celotex take their exhibition presence very seriously. They think carefully about where they’ll invest money each year, which events they’ll gain the most ROI from and how they want to engage visitors in their brand. Because I know the teams want to find the right solution for their events, it’s refreshing to see how keen they are to opt for reusable, modular stands, choosing to invest more time and money in developing immersive technologies which they know will engage visitors.”
In 2016 ei asked exhibition visitors what the most important factors were in attracting them to a stand. Two of the areas where companies spend the most money – design and graphics, registered a measly 5% and 0%. New products, networking opportunities and new technology on the other hand, scored roughly a third of the opinions cast each.
Joe continued: “I’m confident there will still be large, single use stands at Ecobuild 2017, which only pay a fleeting glance to technology. Experience has shown me that stand design really isn’t important – engage your customers using immersive tech, that’s what’ll generate ROI for you.”