With a growing portfolio of Augmented Reality (AR) and Virtual Reality (VR) work, we were thrilled to join forces with the team at Marketing Showcase to host a new feature called ‘The Innovation Lab’ at their recent event in Liverpool. Visiting marketing professionals could see the latest immersive technology shaping the business landscape.

Recent headlines leave little doubt that VR, AR and other immersive technology is creating waves in both the B2B and B2C space, raising the bar in terms of customer marketing and engagement. Recent insight from Research and Markets indicates the global VR and AR market will grow substantially over the next ten years and will be worth just shy of $200 billion by 2025.

We recognised the potential of AR and VR a few years ago and we continue to invest in this technology. We are already using the new and amazing ARkit from Apple. Visitors to our Innovation Lab were able to see first hand how by using this technology we can drop virtual products in to real time views. So products can be viewed in situ and to scale. Like this piece of Ikea furniture below.

If you would like to see how we can help your business, then get in touch by emailing us at hello@exhibitinteractive.co.uk or calling us on 01386 833105.

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